PODCAST SHOWNOTES

Nicole Otchy: If you've been wondering what personal styling looks like in a world where technology and AI are changing how we discover, work and do business, this is a conversation you're going to want to stick around for. Today, I'm talking with Megan Wright and Kaitlin Oran, co-founders of Nove. You've heard them on the show before. They came from the tech world, then hired personal stylists themselves and quickly saw how much of the business behind the styling experience was still being done manually. That led them to build Nove, software specifically for personal stylists. But today, we're talking about much more than software. We're talking about what's changing in personal styling, from discovery and revenue diversification to personalization, inclusivity, AI and what technology could actually make possible for personal stylists. And ultimately, what happens to the human side of styling as technology gets better at everything else. Be sure to listen all the way to the end, because Megan, Kaitlin and I have an opportunity for you to continue this conversation with us, live in New York.

Let's get into the show. This is The Six Figure Personal Stylist Podcast. I'm Nicole Otchy and this is a show for personal stylists building world-class businesses and setting the standard in their industry. We're talking all things profitable growth, thought leadership and real client transformations. Because the best stylists don't just edit closets, they shape culture. I am so excited to welcome back to the show two of my faves in the industry, the co-founders of Nove, Megan and Kaitlin. Welcome back.

Kaitlin Oran: Thanks for having us.

Megan Wright:We're excited to be back.

Nicole Otchy: We were just talking about how it was two years ago that you were on the show and we were talking about Nove and I was so blown away. And since then, a lot has happened. So the goal of this chat is to talk about those changes and also just about changes broadly in the industry and online space and what it means for the stylists we work with. So we're going to dive right in and I'm going to ask you guys, what have you seen to be the biggest change in the last two years to the industry and how stylists work?

Megan Wright: That's a good question. I think, and this might be and I know we chatted about this a little bit in our first podcast, but Kaitlin and I approached this industry as outsiders, right? Like we didn't have a background in fashion or in styling. Our background was in tech. And so we approached the industry with no preconceived notions or biases. Like we really like, learned from the stylist that we worked with. And so I feel like that was unique, because it was kind of like learning from a fire hose. But I think when we think about the conversations we're having with stylists today versus the conversations that we had two, two and a half, three years ago, I would say so much more now is focused on the business aspects of their work. So like a lot of it at first, of course, was like, okay, well, like, how are you building the looks, the outfits? Like, how are you making recommendations? Are you digitizing closets? That definitely I feel like wasn't happening as often as it is now. And we had, we didn't talk as much about like, how are you running your business? Like, what are you using to charge? How are you deciding to charge? How are you keeping your clients engaged? And I feel like now those are the conversations that we are having much more. And it's also changed how we've grown Nove to really like grow in parallel with those conversations.

Nicole Otchy: Yeah. Kaitlin, what about you? What do you think?

Kaitlin Oran: I completely echo what Megan said. And I would say on a personal note for Nove, just from where we were two years ago, I mean, it's wild. But just getting the chance to build the community that we've built and I know we have an overlapping community in Tucson, so you know how incredible these women are. And I think, to Megan's point, it's always been super front of mind and really our ethos to listen to what they want when we're building, we don't know, we're never going to know what the right answer is, in terms of like what they need in the day to day. And I think as we've been able to grow alongside these stylists, we've been able to really have an ear to the ground to Megan's point of what they care about, what they're thinking about and more and more as they're scaling their business, it's okay, you know, how am I invoicing, which is a problem we're thinking about as a small business also, like, you know, taxes and all the things like, again, to echo Megan, there's the styling part of the business and then there's the business side of the business. And so as we've scaled and as the stylists we've worked with have scaled, that's become more and more central to what we think about every day.

Nicole Otchy: So on that note about the business side and the styling side, how they're just like two completely separate parts of this business that a lot of people don't realize, what do you think the most common challenges that stylists face that are trying to grow their business?

Kaitlin Oran: I would say something everyone is thinking about is consistent revenue. So, and especially I feel like summer is a big time for that where and again, we see it on our side too, people are traveling, they're doing other things. And so it feels really destabilizing for stylists who don't have that built in recurring revenue. And so one thing we've been thinking a lot about is, you know, memberships, how to really give you the tools to think about making sure you have a consistent cash flow. And so, you know, there's always going to be variability in any business, but really giving you the tools and the confidence to start to build a base, to really have that recurring revenue.

Nicole Otchy: Yeah, recurring revenue is really tricky in a high-touch industry, or it can feel that way. It can feel that way. So it's really interesting that you're having those conversations. When you look at the stylists on your platform, do you see a trend towards some amount of recurring revenue, maybe not like monthly, being from established clients? Do you see that there are deep... Can you see on your end those sort of relationships unfolding?

Megan Wright: Yeah, I mean, so I would say those we know more when we have conversations with our stylists. But I would say that it's coming up more and more now. And to your point, it is like styling is personal. It is very high touch and so the way that stylists do build out their memberships is different. But we think it's interesting, because there is… like you've done so much of that high touch part relationship building at the beginning that you like have… yeah, like you've done all these building blocks and now you can build on top of it. And we think it'll be interesting to see how they differentiate, because each of them work differently, have different skill sets. So their memberships will be different. And they might not offer it to every person they work with. It might be like, maybe it's only local clients, maybe it's only virtual clients. And so we and that's, I think how it works every time, we work with stylists, like the way they work is different, but we want to give them the building blocks to do it and continue building and growing their business.

Nicole Otchy: Yeah, you're looking at giving them the tools so that they can make that work for them, whatever that recurrent income looks like. I think that one of the things you're talking about that's interesting that I hadn't, that I've actually never talked about here, that I hear a lot, is stylists assume that how their relationship starts is how their relationship continues to go. When in reality and you guys were both actual styling clients, you can speak to this. If you're targeting the right people, they actually have the most anxiety up front, or they want to get their wardrobe handled. But then it's about less of the, I need you to take care of it, because it's so overwhelming, because you've done the base. And that's where that membership side comes in. But most people never think of the membership going in the back. They think of it going in the front. And that becomes a big bottleneck in a business, I would say. So it's very interesting that you guys are helping stylists see that. That's so cool.

Kaitlin Oran: What's exciting for us as the longer that we are in business and the more data we collect, like we can help you really start to understand your client relationship. And so getting ahead of ourselves a little bit, because I know about, we'll talk about AI, because that's the buzzword and everyone wants to talk about it. But, you know, we've been thinking a lot about, okay, you know, now you've been working with this client for two years. And to your point, Nicole, you know, you did all the heavy work upfront, but now you've helped them with this event or that event, or a seasonal edit over the last two years. And so now we have all the data of like, okay, here is when your client reaches out, you know, here's seasonally when you work with them, here are the kind of pieces they like here, we just released a feature. I have no sense of time, but let's call it like a month ago, where we're starting to structure shopping lists. So you can basically outline what your client is missing. And we're going to start to automate that. So you'll basically be able to like write off your client's closet, say like, okay, here are the pieces they're missing. And then we'll be able to help you pull in from your inventory. So pieces you've already curated, like your client needs a black blazer. You know that automatically, you know, this is one you like, you know, that the sizing of this brand works for them, here you go. I think as it pertains to memberships, our hope is that we can start to make that a lot easier to really lean into you have that client relationship, let's now just formalize a little bit more of an ongoing. Exactly.

Nicole Otchy: You said something I really want to talk about, because every time I use this in content, people have a lot of big feelings about me talking about data. And here's the thing, you guys come from very different backgrounds than I did. You know, Megan is very good with a spreadsheet. I've seen it. I've seen you look at the numbers. I've seen that sort of level of detail. And Kaitlin, I know that you have technical skills that I can't even dream about. So I don't have those skills. And yet data was the one thing that kind of saved me from myself, in my own business, because it was the non-emotional thing in a world that felt very emotional, because everything I did felt like it was my business, my mistakes, my whatever and data can help you with that. And so you talking about that data is interesting, because it's really hard to know what data to find, to look at, to make better choices. And so what are some of the things that you guys recommend to people, either because you have the tools within the platform, or just in general, as fellow business owners, that is helpful for people to look at their data?

Megan Wright: Well, this is such a fun question. I think the easy things that we tend to call out are like every stylist should know who their VIP clients are, in terms of revenue. And ideally not just like all time, but looking at more recent timestamps, like the last six months, the last year, because those are the clients, like, isn't it… There's a crazy stat that's like 80% of your revenue comes from 20% of clients. And so they should have that quick, deep understanding of who those clients are. And then this is a preview, and I'm sure Kaitlin will mention this as well, but we're thinking more about time tracking. So like understanding how much time they're spending on their work per client. And that becomes very powerful as well, because they can start understanding what aspects of their work take up the most amount of their time and either establish ways that they can work more quickly. And that's kind of where we see the opportunity for AI. Like how can you use it to work more quickly on those things that are taking a disproportionate amount of time that are less like personable and more admin-y. And also like charge more, when necessary, when they might be not be charging their worth for the work that they are doing yet.

Nicole Otchy: Yeah, most of us, especially it's like an art, not a science when you're first starting is what I say, because like you don't know how long it's going to take you to pull… online pulling is usually the longest. We'll just skip to the end with that one. Right. Like we agree.

Kaitlin Oran: Yeah, it's either. Yeah, it's online shopping and then creating lookbooks, wanting them. Exactly. Wanting things to look perfect, which we get. It's an aesthetic industry, it should look perfect, but it, I don't know, someone who fights with Canva often, like, I get it. You know, like you're dragging, you're dropping. So yeah. Yeah.

Nicole Otchy: It just feels like when you're shopping, the whole world is your oyster. That’s problematic, yeah.

Megan Wright: Yeah. Although the other thing that comes up a lot is digitizing closets, which I think also, yeah, connects to what we were talking about earlier that I feel like that wasn't a huge, there wasn't a huge push on that, when we first started building Nove. And now, I mean, we have an integration with Clozzie to help digitize closets with a click and we use AI so you can enhance photos when it… but we actually, in our office hours in July, we had a whole conversation, like a group conversation led by Silas on Nove talking about how one, the ways that you can decrease that time using some of the tools in Nove to digitize, but also two, how valuable it is for the long-term relationship. Because yeah and kind of like going back, you've done all that upfront work. It's so much easier if they're like, I have this coming up. They can like, a stylist can be like, great, here is like pulling together pieces from your closet. But we think that that's, there's like a very, you know, interesting opportunity there. I'm curious if you've heard that come up in your conversations as well.

Nicole Otchy: It is an absolute… It is one of the things that I believe about the life cycle of the client is dependent on that really annoying first part. So I actually am fascinated to hear, how does this work with AI?

Megan Wright: One is we have an integration with Clozzie. It's a really cool technology that allows a stylist client to link up their Gmail. And then the Clozzie technology, it doesn't look through their entire email. It basically just looks for certain retailer receipts and then it pulls in data from those receipts so that their last five years of data is instantly pulled in. We pull it in, we automatically categorize, we tell the client and the stylist, like, five sweaters were added, four tees, three shorts, which is cool. And then the other aspect that we've had live for a while is the ability to text photos into Nove. So it's really easy for the client or the stylist to take photos, text them into their closet. But the added, the newer feature is after those photos are texted or uploaded in, the stylist can use AI to enhance the photo, so it removes wrinkles. Exactly. So it's, yeah, it's cool. And to what you guys were saying earlier, it makes the looks look better and take a little bit less time, so you don't have to be worried about like, oh my God, the sweater is wrinkly and doesn't look good. It's like, great, add, go.

Nicole Otchy: Oh my God, I never want to go back to the industry until I talk to you guys and I hear about these things and then I'm like, I mean, could I just come out of retirement to see? Because it's just – this is – it used to take me so many hours and I – and like the biggest question I get about this is like how do I charge for this, because they have to go, they have to take all the photos, they have to do all the things. And even just trying to make the picture look good. Even if you do go in person and while you're doing an edit, you snap some photos, just that technology alone is life-changing. And it's like a built-in relationship with your client that adds this level of like, of course they're never going to leave you when it's that simple. Like, what? That's amazing. Oh my gosh, so cool. Okay. I hear constantly that stylists are worried about AI, because they go on like TikTok or something and they're like, look what Claude did to my closet. And there's like some rando person off the internet talking about how it's their stylist and it's doing their colors and all those things. And so there's a lot of anxiety about this. But I don't hear a lot of people talking about the opportunity to make a stylist's life better with AI. What would you say to people that worry that this is going to be the end, or we're going to be retired because of AI?

Kaitlin Oran: We love this question. We feel very, very, very strongly that that personal touch is just never going to be replaced. And you're talking to two people who are relying on Claude. Right. We ask questions all the time. Three people. but I don't know I keep using this example. I worked with a stylist a couple months ago for my brother's wedding. It was in Mexico. I don't think I have purchased a bathing suit since 2008. I don't… it was, no one wants to do it. It's a horrible experience and I went in person with this stylist and I cannot underscore how life-changing it was in that I didn't feel terrible. I got what I needed. I wasn't like sweating, wanting to crawl out of my skin. There's just like and no matter what, no matter what AI builds or does or can do, like there, it's never going to be sitting in that dressing room with you, talking you off the ledge, picking out what you need to try on, telling you how to wear it, how to tie the sarong. I can never figure out how to tie a sarong. I think they're like called something different now, it really solidified what I already felt, which is just that's not going away. And so what we think about, which we've kind of touched on, is like, how can we take the technology that's out there and just make, give you more room to have that personal touch, give you that time to get in front of your client. And so, you know, similar to the time tracking conversation, like cutting down the amount of time you're spending invoicing, so on know we have the ability to really quickly spin up an invoice, if you're shopping on behalf of your clients, instead of having to like… we've seen some crazy spreadsheets of just tracking and here's what you bought and the price and the but it was on sale and so we do that all for you and in a couple clicks you can create this really nice looking invoice. And so if that can cut out an hour of your time, that's another hour you can be with the client in that dressing room. It's a very long-winded way of saying our goal is to use AI to help and we really feel like there's just no way that that feeling is going away. People want that and people need it, quite honestly.

Nicole Otchy: Well, you're also pointing to the fact that high touch takes bandwidth. It takes emotional bandwidth. So when someone's coming to me about the problem they're having, they're like burnt out, they're trying all the different things to get started or they're sick of guessing. But we don't always factor in how much if it's just like drain, from this sort of stuff, that isn't really being a stylist, but is necessary to running the business, that then gives you these brain space to market better, to have higher touch moments, to actually not be rushing through everything, because you're trying to keep your prices low, because it takes you nine hours to digitize a closet. That's, like, life-changing to people's ability to be good at their job.

Megan Wright: In addition to, like, the workflow, we've also been, like, when you look at AI and the impact on the industry as a whole, I was listening to a podcast that ShopMy did, Kayla Rae Pavillard at ShopMy and she had a great line in there about, more so about personal taste, about how, like, ShopMy's making a bet that personal taste will stay personal person, like AI can never replicate that. And we think that's super interesting, because, I mean we are as well, as are all the stylists on our platform, but you can see that in real life, right, because more people are working with stylists than ever before. Like it has that, like that bias that stylists are really just for like celebrities or high net worth folks, I think has dramatically changed. And so even as like AI is this big thing, it's not taking away that aspect, like the personal relationship aspect, like Kaitlin mentioned, it's just like, how can you use it for your workflow? Like we try to think of it as kind of like social or, you know, everyone thought social would change. It's more channel at your disposal, rather than a thing coming to get you.

Nicole Otchy: So you mentioned ShopMy and I want to actually circle back to that, because I want to hear a little bit more about the more recent sort of integration with ShopMy that you guys are working on and an interesting partnership that we have to chat about.

Megan Wright: Nove is integrated with ShopMy, so that stylists on Nove can create affiliate links through ShopMy in Nove. And when we first launched Nove, we were kind of like, how do we want to handle this? And we became very big fans of ShopMy, frankly, like either so they have that piece that we very much align on is helping their creators, our stylists, increase their earnings like giving them more opportunity. And so the way that they do it is they've kind of democratized the relationships with brands, so creators and stylists on ShopMy can reach out and work directly with brands on ShopMy and you know also they have really competitive rates, you know, they have a large team that's really just focused on those relationships with those brands. And so by integrating, we really wanted to let the stylists on Nove have that same opportunity, to have competitive rates and to work directly with brands. And so I feel like Kaitlin says this a lot about Nove, but if there's a company, a partner that does something better than us, we want to integrate and work with them rather than recreating the wheel. And so the stylists of Nove have definitely found that integration beneficial for their businesses.

Nicole Otchy: I can only imagine. Excitingly enough also, I think there's a whole other opportunity here. So we're all co-founding an event, here in New York City, in October. And one of the things I'm most excited about is huge, is that we're lucky enough to be able to join ShopMy. So could you tell us a little bit more about what's going to be happening in October so stylists can hear about that?

Megan Wright: Yeah, we're very excited. We're doing a number of sessions about revenue diversification and opportunity. And one of those will be about affiliate strategy. And so we're really excited that a speaker from ShopMy will be joining to share best practices and insights for stylists specifically.

Nicole Otchy: That’s awesome.

Megan Wright: And I think that thread is particularly exciting for this group. It is going to be curated for stylists specifically, because obviously they have influencers and other folks, who use their platform. And we'll also have stylists who leverage ShopMy really well for their business, kind of like speaking to their own experience. And then ShopMy is hosting the stylists attending for a dinner to kind of continue that conversation, like really give them an opportunity to continue asking questions and learning more. I am very excited about their contribution to the event.

Nicole Otchy: It's such a huge opportunity for stylists to be starting to be taken as a separate sort of industry and as its own professional lane and use the same tools. Everybody should have the ability to use them, but it's such a big deal for stylists. A lot of people don't realize this, but to be seen as a legitimate player in this game, because it hasn't been the case despite the, as we've talked about today, the enormous amount of revenue that they create over years with buyers. So it is a huge, huge win for stylists to be at that table and have that conversation and to influence the way that that goes in the future.

Kaitlin Oran: What's been exciting about the beginning of working with them is even, you know, from the first conversations that we had with ShopMy, you know, when a stylist joins Nove, they automatically get to create an account on ShopMy and, you know, skipping the waitlist, skipping any sort of filter by how many Instagram followers they have. And I think that was really intimidating for a lot of stylists coming into this world of like, well, it's not my main focus to build a social following. And so how do I prove I am driving really significant revenue, even if you're not seeing that in the numbers. And I think there was there, you know, there was a time where they don't have no company can look into every single person applying. But we kind of give that backing of like, no, they're a stylist. This is what they do. And ShopMy has been really receptive and is clearly really invested in working with this group. And to your point, Nicole, like really treating it as a separate entity. And how do we help them maximize the platform? And so we love that idea. And again, just helping them with another revenue stream.

Nicole Otchy: And the reality is it sounds separate, but it it's not separate that you guys are actually also creating these business tools, because the better the business tools are, the better you can show this kind of data, even in an industry that, you know, isn't kind of data averse, the better the opportunities to come for stylists. I don't think a lot of stylists understand that it's not just how you run your business, it's just not you. It's also the opportunities that you get as a result. And that's what's really cool about this partnership is that you guys are helping them with both sides of it and it increases the opportunities for the field. It doesn't leave people out that maybe are not data people or whatever. You still need it. So that is huge.

Kaitlin Oran: I was just going to say this circled back a little bit to the data question, but I think being able to work more closely with ShopMy, being able to tap into that and really seeing, you know, that recommendation piece, we can see what stylists recommend to clients. We can see the right closet integration, things like that, what's purchased, but really getting even deeper analytics there. We're really excited about and to your point, like data can feel really scary. But our goal is and one of the benefits of working with Nove is having that all in one place. And so you can start to pull, okay, here is the client revenue data. Here is the recommendation data. Like what does that tell me? And over time, our goal is to really help like parse through that and analyze it for you. No one, we don't expect anyone to be a data expert. We are figuring it out in real time. And so we really want to be able to not just give the data, but also help parse it in a way that's actually useful.

Nicole Otchy: Yeah. In addition to ShopMy and looking at ways stylists can diversify their revenue, which is something I know you guys have been looking at, there's other conversations around diversification of revenue that we are going to be talking about more in October that I want to just sort of touch on here, with both of you, so people can hear your thoughts. What are the other places you're seeing stylists branch out? Because I think a lot of stylists have really, when they have their eyes open to the opportunities, they're very surprised. So what are some of the ones you've seen with your clients besides ShopMy?

Megan Wright: Obviously we've chatted about affiliate. We've also mentioned recurring revenue, like leveraging memberships. And then I think a few other things and we'll go into more detail about this at the event, but there are of course like the small ways on Nove that we help out with that. Like if you want to allow clients to pay via credit card, there's a processing fee on invoices, you can opt to pass that processing fee on to the client and give them a second option. So like they can choose if they want to pay via credit card and cover that or, you know, sell you. But there are also ways off platform because, you know, we don't always want you to like say only at Nove. Like we want you to be able, they stylists to be able to think about their business holistically. And so we'll be having… like styles will be chatting about their strategies within companies, like how they've pitched Corporate styling, because post COVID there has been this return to office and there's a whole new cohort of workers like Gen Z entering the workforce and kind of giving them tools to show up in a way that reflects the work that they're doing. And then also like in-store strategy. Kaitlin chatted about that a little bit, but how to build relationships with stores and with brands, so that you can use them as a tool in your packages, either if you're taking someone there directly, or you're ordering directly. We think there are a lot of opportunities to lean into that.

Nicole Otchy: I think a lot of us don't realize the opportunity in-store. I think that's always been seen as affiliate, like online kind of thing. But there actually is a lot. And that was kind of an old school way many of us did it, like back before there were these opportunities. So I'm excited to hear more about that. In the future, we'll definitely touch on those. And then we're also going to be talking about some marketing platforms that stylists have been using. Substack is a really popular one. I get asked about it constantly. We're going to have a really big creator on Substack that will be joining us and talking about how she built a pretty significant side of her business income through that and gets clients. So it's not like one or the other. And we're also going to have a stylist who does bridal styling and has a lot of really interesting partnerships with other businesses, here, in New York City, that contribute a significant amount of revenue to her overall and just how she has built relationships over the years. I think the bridal industry is really interesting to a lot of stylists and kind of unique. So it'll be really cool for people to see that in addition to hearing about corporate stuff, because that can lead to so much income later.

Megan Wright: Yeah, bridal is interesting also, because I feel like now, well one, events are much larger, like weddings are multiple days, but also it's less traditional, like not everyone's wearing white. So these big investments were like things you only wore once and now they're not. Like they’re just… it's kind of just like styling.

Nicole Otchy: Yeah it is truly personal, it really is… listening to this she's actually a client of mine it's been very cool to hear, it's such a unique thing, but also very much just like styling someone for going to the office. It has similar characteristics.

Megan Wright: And I think the other exciting thing at the event, where I'm personally very excited for, even as a small business, is we've talked about AI as the workflow, how people think about it in the industry, but we have chatted with a few stylists who told us they found us through AI. They asked, I need help and whatever AI system they were using was like, oh, use this. And so we are having someone come to talk about that, like how you can show up in AI search. And I think that's really interesting, you know, for any small business. And so I'm excited for that myself as well.

Nicole Otchy: That's going to be huge. I'm definitely going to be taking notes on that because, yeah, so many stylists tell us they're feeling like they're not on... Their Google search options are not working anymore, so we're going to find out how to fix that at the event. When you think about some of the conversations that you think are really important for stylists, as we sort of enter this new era, where technology becomes such the forefront of the way that stylists do their jobs, what are some of the things that you think we should be talking about, considering as an industry?

Kaitlin Oran: I think today more and more it's becoming important to show up as yourself, right, you're like beating, we all get all the ads on Instagram, we see all the things, but you can tell right away… kind of on emails too, like what is authentic and what is someone actually speaking as themselves. And I think as… And I think this is where Megan and I benefit a little bit from being on the outside here, just really like being able to put on our consumer shoes, you know, our client shoes. You're looking as a client for someone with that authenticity and with that brand and just really someone who shows up as themselves and can help you show up as yourself. And to plug that quickly back into the event, I'm super excited. We have someone coming to talk about branding and how to show up in your branding and to show your personality. Having done many branding exercises for Nove, we know, after you do two, Nicole, like how hard that can be and like how hard figuring out who you are in the business and what you want to say and how to display that creatively, like that's quite a process. And so Kirsten's amazing and walks through all of that and does this really incredible hot seat, where some very brave volunteers come up and they walk through the branding and it's, we did it in one of our office hours and it is so powerful and really inspiring. So I'm very excited about that.

Nicole Otchy: Ooh, I can't wait. And you've had a preview. I can't wait to see it live. Yeah. It's going to be awesome.

Megan Wright: It will be.

Nicole Otchy: Yeah. And the goal is for all these tools to get people the space to think about these things.

Megan Wright: Exactly. Like grow their business in a way that feels genuine to them, which we think is very exciting.

Nicole Otchy: If this conversation has you thinking about what all of these changes mean for your styling business, that's the conversation Megan and Kaitlin from Nove and I are bringing to New York this October with the next era of styling. We're bringing 50 ambitious personal stylists together to understand what's changing, learn how to turn it into a strategic advantage and be a part of the conversation about what comes next. You'll hear from leaders at Meta and ShopMy, meet stylists building businesses in new ways right now and get a first-hand look at the technology, opportunities, and strategies shaping what comes next. This is an invitation only event and it is limited to 50 stylists. If you're interested in joining us, send us a DM on Instagram. You can find us through the link in this episode's show notes.

Thank you so much for hanging out with me. It turns out that social proof is actually pretty important. So if you could help me out, I’d so appreciate it. If you just have a quick free moment and could leave me a rating or a review on the podcast app, that would be a killer. And even better, if you want to show this episode on Instagram and tag me, that would totally make my day and it would bring so much more awareness to the podcast and would help other stylists, just like you, who are looking to build a lucrative styling business. Because the better each of us does, the better all of us do.

Thanks for hanging out with me and I'll chat with you next time.