THE ORIGINS

a little about TSC

The Styling Consultancy was created to shatter industry stereotypes, fuel stylistic innovation and empower personal stylist to achieve six-figure success (and beyond)without burning out.

We believe every stylist with a knack for the craft and a (totally benign) habit of getting high off of seeing their clients light up when they look in the mirror, deserves a legion of devoted, where-do-I-sign-up-for-next-season clients, along with a bank account that allows them to truly enjoy their lives.

And you can totally sit with us.

But let's get real, being a personal stylist doesn't come with a biz manual. Most stylists are just winging it, trying to figure out the business landscape as they go. And that's a game that can lead to burnout just trying to land clients. (Never mind the burnout that comes from being fully booked and busy).

The facts are that too many stylists struggle to hit their income goals because they lack a solid business plan that works for the industry today – not some outdated playbook from five years ago.

The personal styling scene is evolving, clients have very different expectations of how personal styling can impact their lives, and standing out in an increasingly growing market demands a whole new game plan. Lucky for you, we wrote out the game plan that’s worked for us and dozens of other personal stylists.

It’s time to ditch the basic B.S. advice on how to succeed in the personal styling game. You don’t need to have the same three-tiered styling services on your service menu (in fact, that’s killing your sales but we’ll chat about that another day, ‘kay?). If you're ready to embrace six-figure status as a personal stylist, let's get started. Shall we?

We've cracked the code on what gets those six-figure clients knocking so you can stop wasting your time.

You're clueless about which marketing messages will actually convert to paying clients.

We'll help you cinch those up better than a fresh pair of Spanx.

Your client boundaries could use some major tightening, but you're scared to lose a paycheck.

We've got your back when it comes to creating easy-to-implement systems that create a killer client experience. Let us help you streamline and reposition your brand, so you can do less, (and do it way better), while also making serious cash.

Your client experience needs a facelift, but you're overwhelmed as hell.

Let us help you streamline and reposition your brand, so you can do less, (and do it way better), while also making serious cash.

You love being a personal stylist, but your business leaves you feeling overwhelmed and exhausted.

We're all about teaching you how to create consistent income without burnout because we want you to stay in the personal styling game.

You're making decent money (...some months), but you're certainly not consistently killing it.

Say hello to a styling service menu that creates a devoted fan base that never questions your rates and stays loyal for years.

You wanna hit six figures without burning out but you're lost in confusion about which styling services will actually get you there.

We'll transform your positioning so clients will be begging to throw their money at you before your sales calls are even over.

You're tired of the "too expensive" excuse during sales calls.

If any of this sounds familiar...

We're gonna be a damn good match.

It’s time to build (or rebuild) a personal styling business unlike any other because you are unlike any other. We've got the strategy and industry secrets to elevate your styling business to epic heights and we won’t waste a single second sharing any of them once we start working together. The first step to earning six figures on your own terms as a personal stylist? Deciding that you will.

Once you decide, we’ll help you take it from there.

Now I’m here to help you do the same.
I know that stylists create lasting and deep transformations in the lives of their clients.

I'm so happy you're here.

I get it. I've been there. For seven of the fourteen years I was a personal stylist, I busted my ass and shattered my own boundaries trying to get my styling biz to the six-figure mark.

I’ve thrown a ridiculous amount of cash at fancy masterminds, marketing strategists, and high-priced coaches. The harsh reality was that jacking up my package prices didn't solve all of my problems or give me a business structure that didn't leave me feeling like I was about to snap.

So what worked?

I adapted some of the best strategies from other high-end business models to my personal styling business, diversified my styling offers to match my expertise, and created an online and IRL marketing strategy (aka - how I made bank with a small social media following) that attracted clients so ideal they couldn't say no.

𝐘𝐨𝐮'𝐫𝐞 𝐛𝐮𝐫𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐨𝐮𝐭 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚 𝐰𝐢𝐥𝐝𝐟𝐢𝐫𝐞 𝐚𝐧𝐝 𝐰𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐡𝐞𝐥𝐥 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞 𝐨𝐫 𝐞𝐧𝐞𝐫𝐠𝐲 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐢𝐳.

Let me guess...
You’re absolutely killing it in your personal styling business.

Some months.

You live for the rush of seeing a client's face light up when they try on a killer outfit you picked out for them.

Let's be real though. You're hustling hard but not making nearly enough money. The seasonal ups and downs that are standard fare in the styling industry have you feeling like you're riding a never-ending rollercoaster, leaving you anxious but unsure of what to do about it.

I know how it goes. You thought that the styling package you recently raised your price on was going to be your ticket off the biz struggle bus. If you’re being honest (and we always are around here, btw), you're making $.05 per hour for the amount of time you're putting in.

I’m Nicole Otchy the founder of The Styling Consultancy.

I have a hunch that I just might get you and what you’re going through while you're out here hustling, trying to run a thriving personal styling business.

Wondering Who Runs This Place?

Book With Me

A little About Nicole

I've been an entrepreneur for 15 years and while that's a major part of my identity, I'm also a wife, a mom, a modern art lover, a bath aficionado, a new(ish) transplant to Brooklyn (New York), a book hoarder, a Tiktok addict, and a flower arranging enthusiast. Nobody asked, but if there's a glass in my hand I'm probably drinking a dirty martini, Sav Blanc, or water with a slice of lemon and ton of ice.

What I'm

loving

Being able to shut off work by 4 pm so I can spend time focus on playing and making memories with my 2.5 year old daughter. Helping other women be able to do the same and earn an amazing living? There isn't a better feeling in the whole world in my book.

What I'm

learning

That running a profitable business both as a former personal stylist and now as a business consultant requires being dedicated to constant growth as a business owner and as a woman.

What I'm

not about

Perpetuating the myth that there is only one way to be a personal stylist. Don't like doing closet edits? Cool, there's still a client base for you big enough to make serious bank. Only want to work online? Amazing, let's create the most killer online styling experience anyone's ever had.

what I

believe

That person stylists have a profound and lasting impact on the lives of the people they style. That working with a talented personal stylist can change the course of styling client's life forever.

follow @stylingconsultancy

Instagram

Follow along →

Podcast

Listen In →

I'm real into Pinterest →