Most stylists love the idea of transformation. They love saying their work helps clients “feel confident,” “think better,” “earn more,” and “step into their next-level selves.” Unfortunately, very few understand why any of that would be true or that there is real, validated psychological research that explains exactly how clothing changes behavior, cognition, and self-perception.  […]

You’re posting. You’re showing up. You’re doing all the things. And nothing’s moving. Your views are down, no one’s engaging, and your content isn’t converting. So you blame the algorithm, blame the economy, and tell yourself people just aren’t hiring stylists right now. But when I open up your account and look at your last […]

Every personal stylist has that one client who leaves you questioning everything you thought you knew about your business, your talent, and even yourself. You saw the red flags, but scarcity, fear, or hope told you it would be fine. And then it wasn’t. What follows isn’t just frustration; it’s an emotional hangover that lingers […]

There’s a moment in every styling business where you start wondering if you’d make more sales by posting before-and-after photos. Maybe you’ve tried it already, or maybe you’ve avoided it because it feels uncomfortable to put clients out there. Either way, those photos don’t usually tell the full story. A picture can show clothes and […]

There comes a moment in every stylist’s business when the dream starts to feel a little too heavy. You’re fully booked. You’ve hit six figures. You’ve built the reputation you once chased, yet the joy feels dulled. The work is still meaningful, but the constant doing has started to blur into exhaustion. This is where […]

It’s one thing to reach six figures in your styling business. It’s another to actually feel like you’ve arrived there. Too many stylists keep sprinting on the hamster wheel long after they’ve “made it,” believing that being overbooked, exhausted, and constantly available (even after hiring help) means things are working. The reality is that this […]