Someone asks how your personal styling business is going and your stomach tightens before you’ve answered. You start calculating. How much to say, how enthusiastic to seem, how to make it sound like enough. Underneath all of it is a quiet belief that if the number in your bank account were bigger, or your months […]

A client asks you why a color washes her out, and you answer, but it’s a little wishy-washy. She holds up two purples and asks which one, and you pick the right one on instinct, but you can’t fully explain why. Most stylists I know are good at color in practice. Fewer can talk about […]

I hosted a stylist meetup in Los Angeles a few weeks ago, and I haven’t been able to stop thinking about it. I was sitting there listening as the established stylists traded client war stories and laughed, completely unfazed. Then it hit me that the newer stylists in the room were probably hearing something entirely […]

If you’re transitioning from a high-level corporate career into personal styling, you probably feel like you’re starting from zero. You look at polished stylists on social media and decide that your years in HR, finance, marketing, or consulting are irrelevant to this next chapter. So you start trying to prove yourself by the wrong metrics. […]

You’ve probably been preparing. Building the website, working on the branding, telling yourself you’ll start reaching out once everything looks more official. From the outside it looks like progress. But none of it is what actually gets you your first personal styling clients. The stylists who move fastest aren’t the ones who have the best […]

You’ve been preparing. You have the saved videos, the notes, the ideas for how your package should look. But if your sessions are still running four or five hours and your sales calls start with the client telling you what they need, that preparation isn’t getting you closer to a package that works. Most stylists […]