PODCAST SHOWNOTES

Nicole Otchy: Welcome to the Six Figure Personal Stylist Podcast, the ultimate no-BS business podcast for ambitious personal stylists ready to build a six-figure and beyond personal styling business.

You won't hear the typical snoozefest business advice that most personal stylists get told all of the time. Nope. Instead, I'll be sharing business-building strategies that will help you create a killer personal brand, a cult following of loyal personal styling clients, and make a ton of cash while creating lasting style transformations for your clients.

I'm Nicole Otchy, your host and a former personal stylist of 14 years who built a lucrative styling business in three major cities, but only after spending years trying to crack the six-figure styling business code without burning out. And now I'm here to tell you how to do exactly the same. Let's get into it.

Today, we are diving into an inspiring story of transformation with my client Brigitta Catinean, a personal stylist based in Canada. Two years into her business, Brigitta hit a turning point. She was spinning her wheels, unsure about her audience, her pricing, her services and just feeling stuck. In this episode, Brigitta shares the pivotal shifts that changed everything for her, overcoming self-doubt and super-charging her marketing, realizing that her audience was ready to buy and embracing sales calls to skyrocket her confidence in her sales.

If you ever wonder how my clients achieve six figures and build thriving businesses, you do not want to miss this episode. We're breaking it all down and getting into the nitty gritty, I think you will have a lot in common with Brigitta. Let's dive in.

Tell us a little bit about how long you've been a stylist and where you're coming from professionally into styling.

Brigitta Catinean: I've been a stylist officially for almost two years. Prior to that, I had a direct sales background. I was an account manager, mostly for tech companies. I did that just about right out of school. Very customer-service-focused background, worked in really big teams and worked with really big teams. I was always the liaison between the client and the company. It was really interesting and I love working with people.

I noticed that I missed that connection with women because it was a very male-dominant industry. The older I got, I realized that I was such a girl's girl. I love pretty things. I would look around at any convention or our really big kickoffs. We had thousands of people and what I noticed there was there were a few women who really owned it, but a lot of them were just in the background. I was like, “Why is that? How do we change this?”

I've always been an introvert. My clothes always did the talking for me. I've always really loved fashion, growing up. Getting into doing something like this, I almost want to say, was like my inner 10-year-old is thrilled because I always thought I was going to be in fashion design or something like that. Yeah, a very, very roundabout way of getting into styling.

Nicole Otchy: You came to your own two years in, what were some of the things you were thinking about at your business, about how do you think maybe it was time for a change?

Brigitta Catinean: I didn't have any formal training. I've never apprenticed or shadowed a stylist or even worked with one. I'm a very trial-and-error-driven person, that's just how I roll. I leap first and think second. I just had this growing offer ecosystem and none of it made sense. I would get an idea and I was like, “Oh, I'm going to develop this and I'm going to try and sell it.”

That was really difficult because I was constantly trying to sell something new and I didn't have full-on confidence in my offers unless I sold one for very cheap. If I was like, "Hey, this thing is $100. I could talk about it all day long," because I was like, "I know I can deliver on that value." I was like, "I've got zero worries of me being able to not let somebody down."

I just felt like maybe I was playing small. I knew that what I was charging for my services and even for my signature service, I did the math, and I was like, "There's no way that if I keep going with this, I'm going to hit any kind of revenue goal that's going to keep me in business. That's not going to get me going back to corporate and finding a job. I've got to figure out what's going on, what's going on with my marketing. Is there a messaging problem?"

I don't know if I really understand my ideal client. I wasn't confident in my services. I was like, "Am I doing everything that a stylist is supposed to be doing?" Yes, I know I can get clients results, but it didn't feel like it was a consistent result. So I was like, "Okay, I know that some of that is me and I know that some of that is the clients that are coming in." But I didn't know, I couldn't pinpoint it, and I found myself spinning my wheels, and I found myself hiring, I've hired coaches, and I've worked with a lot of professionals because, like I said, I don't wait.

I was like, “This person sounds like they can figure it out,” and so I've worked with copywriters, I've worked with business coaches, and things got more clear, but I still felt like I was spinning my wheels. That's why I came to you. I listened to your podcast religiously. Every Thursday, it comes out and your podcasts were getting more and more spot-on to the experiences that I was having. When you started talking about the client experience, I was like, "Oh, okay. I want to pay attention to this because I feel like this is the area that I want to work on.”

Nicole Otchy: First of all, thank you so much for all of your honesty and forthrightness because These are the the honest conversations that I think we're having with ourselves behind the scenes and so we don't often hear even I think maybe on this podcast, people don't always say, “This is what I was doing and this is what I was thinking,” and I think it's so valuable because we tend to think that we're not being an expert or something if we have these questions in our mind, but only experts ask questions like this.

People that are truly amateur hour don't say, "Huh, I think there might be a gap in my knowledge," and yet so many stylists criticize themselves and hold themselves back from getting just a little bit of information that they need and figuring it out. I think because they're afraid to find out that maybe they are an imposter or that this isn't.

So you sharing that I think is going to be so helpful for people to just identify, “Oh, that's not a sign of me not being good at this. It's actually the opposite.” So I appreciate that. You've done a lot of other things, you worked with some other coaches and stuff. When you decided to reach out to me and we had a conversation about this was a good fit, this program, were there hesitations like, “All right, I've already worked with coaches, what is this possibly going to give me?”

Brigitta Catinean: A little bit of that was like, “Okay, if I'm not getting results from other people, I know that some of that is with me,” I know that you talk about it too. But I honestly think that my hesitation and not doing it earlier, I was like, “That's a big investment.” I told myself, I was like, “I'm not going to invest in anything that is more than I can make backup in one service.” I was straight up, “That's going to be a guideline that I'm going to follow.”

I think some of my hesitation was honestly ego. It was, “What can somebody offer me who's only worked in fashion or in styling, who only has one lens?” I was looking for, I was like, “I want to do things differently. I want to do all these things, but I don't know.” Something was holding me back and I think the ego was like, “Oh, you're going to get fluffy surface-level stuff.”

But I think at the same time, it was that playing small. It was like, “Okay, somebody's going to come in and actually know what this is supposed to look like or what this can look like and they're going to look at your services and they're going to look at the way that you're doing your haphazard marketing and she's going to be like, ‘What are you doing?’”

So I thought like almost like a sour grapes thing even without reaching out and I know that that's a way that we protect. At the same time, I was like, “Oh my god, I'm going to be exposed.”

Nicole Otchy: Thank you so much for saying that. I cannot tell you how much I know, but can never say that that is people's fear. I think a lot of it is because we start, stylists have a unique situation where they start their business. Pretty much, are there people that go to school? Sure, it's more common, but most people don't go to school for this. Most people don't know another stylist or they only follow them on social media.

There's this fear, because we don't experience ourselves professionally in an education setting, there is this fear of almost in the corporate world, "I don't want to look stupid. I don't want to look called out," but when people forget, that's exactly what these containers are for, not to be called out, but to get the education that was missing, and I would never have been able to launch my career if I wasn't in rooms like this.

I just so appreciate you sharing that because it is absolutely the thing, again, nobody says. People are going to feel so seen by this conversation, I think. Because we honestly often don't even know that we're trying to protect ourselves. The fact that you had that awareness I think obviously will get you to the next level.

When you were like, “Okay, fine, I'm sick of having 9000 different services,” one thing you were always good at, though, is you were always good at your marketing. You've always been very consistent in your marketing. Share a little bit about how you were looking at your marketing and how you were going at it.

Brigitta Catinean: It was very response-based. I've tried to create content plans, I've tried, I've tried, I've tried. It's not something that works for me. It feels haphazard because it's very energy-based. It doesn't feel consistent because my energy is not consistent. I know that I had phases when I would, the more content that you create, the more comfortable you are with it. Then when I fall off, I know that there's “I’m awkward in front of the camera.”

Then the algorithm changed so I wasn't getting the kind of reach and response that I got when I first got going a year ago. It felt haphazard because I felt like maybe I lost touch. Maybe I don't know how to make myself relevant. What I'm saying is not resonating with people. I'm just not getting the response on social media that I'm hoping for when I talk about something.

I never knew how to show up on social media, on the feed in a way that is congruent with what I was trying to accomplish in my business in a nutshell. I think I started it around that, but essentially, I really want it to be holistic and consistent and all those really good things, but essentially, I was like, “I want my marketing to line up with what I'm trying to do. I have no idea how to do that.”

I would have client conversations and they would give me a really cool idea and I was like, "Amazing, I'm going to turn it into content." Or I would read something and the same thing, but it was very external. I was just creating content and response versus really aligning it with goals because I didn't know how to do that.

Nicole Otchy: You did not. Then you get in the program, you get past your resistance. We start. What do you think are the biggest things that surprised you and that you started to see results with first?

Brigitta Catinean: I think first was relating the client experiences and all the client research that I've done back to my business and what those mean and what I can do with that.

Nicole Otchy: So you had the information, you just didn't know how to apply it. Is that what I'm hearing?

Brigitta Catinean: Yeah. I had the information for the most part. Then you had us ask some really, really pointed questions. I got back in touch with some clients that I haven't done research with. I was able to ask them very, very specific questions to where I was like, "Yeah, I want to know this. This is really good." I didn't even know the right questions to ask that were very industry-specific because I would go off of brand strategy research and things like that.

They're really good at getting to know somebody's mindset or worldview, but not necessarily in a manner that pertains to my niche and what I'm doing. So having that first module be about the client experience and what their challenges are was really, really eye-opening. I was like, “Okay, I can see how everything I have, I can turn into something useful and tangible.” That was the first one.

Then the second one was you going through the offering and the way that you talked about all the pieces that go into a styling service. It just gave me peace of mind. I remember gardening and listening to that, and I was like, "This is so good," and it really, really got me thinking. I was doing the things, but I was unsure why and where they all fit in, and I've always done some sort of a style discovery, but it wasn't a formal process.

I was like, "Oh, my God, this is crazy that I haven't figured out that I needed to do this in a very formalized way," because all the clients who I've worked with who we've done that with, they were like, "Oh, my God, I understand myself. I finally know why I don't look like my Pinterest. This has been eating away at me." Even before the program, I did that with someone and she was so thrilled.

So, knowing everything that's supposed to be part of the service, and when I say supposed to be, the guidelines that you gave that have worked for you and have worked for other stylists, I was like, "I'm taking everything that I need and leaving everything I don't."

Nicole Otchy: One of the things about your services is they're really unique and we didn't make them less unique. I think one of the fears that people have is that one of my biggest fears, honestly, is that everybody leaves my program with the same services. There's nothing worse to me for this industry than that.

My goal here is to make a framework, but that had enough looseness to it that it was giving you guys best practices to get the client the result. Because what you said just now is really important. Style discovery isn't just about you. For sure, it's definitely about you being able to do your service better as a stylist and get that repeat client to come back, but also for the person to be fully bought in so that they're a better client. It's both ways and it just makes you look like such a pro.

One thing I liked about the way you handled it was you were like, "I'm still going to have my unique services. I'm just going to put in the things that work for me." So you didn't leave with services that looked like everybody else's. They look like yours, but better. They look like yours with more clarity on why each part of that service is there. Did you feel like you had to retool everything or did it feel like, “Okay, I have a good base here?” How did looking at the services through that lens, once you realized, "Oh, there's some stuff here that maybe needs to be tweaked," how did that occur?

Brigitta Catinean: It was very organic. I ended up adding another call to my Calendly as far as the client is concerned. The actual re-jigging of the service was fairly low lift, what did feel, I wouldn't say high lift, but what was a lift for me was customizing onboarding and offboarding because that's something that I didn't have. I was like, “Oh, this is amazing because I know how great having an onboarding process is and so I would do this with clients in person.”

It honestly felt like such a waste of time. I was like, “I am spending time with them and I'm not getting them results. I'm just telling them stuff.” Creating that in just its own document that lives on its own and interacts with the client without me really having to do anything other than once and putting their name on it, I just felt like honestly, I got those done.

As soon as I sent them off to the clients I signed, I was like, “I now feel like I'm offering a five-star service. I now feel like this is worth me increasing my prices.” It just really took care of a lot of imposter syndrome because when I look at something that I consider a five-star service, it has all these amazing, amazing elements that are very, very client-centric, and it was missing that.

Without that, increasing my prices didn't feel like a no-brainer to me. I always wanted to feel like a no-brainer because that's going back to me marketing it. It's $100 or it's $10,000, whatever I really want to believe in it, and it helped me do that. I don't know if that was your question, but that's what I thought.

Nicole Otchy: No, it is. It’s interesting. Actually, my next question was, how did it feel to raise your prices? It always feels nerve-wracking. I don't expect you to be like, “It felt like I won the lottery.” No, it's the first time you have to say the prices. The first time you have to do that can feel hard. But you actually answered the question, which was why understand why? So it feels like it's worth the value.

Doesn't mean you're not nervous. Those are two different things. You may or may not be. But having what she was referring to there was there's onboarding and offboarding guides included that are templates you can customize and I have an education section around systems and process and how you get a client result and make something feel very luxurious and expensive. That's what she's referring to there.

So you did, obviously, we very delayed your raise of prices of the program. What do you think the elements of this program were that helped you besides that get to a point where you felt really pro? It sounds like definitely it's an onboarding and offboarding, understanding why things are the way they are. Share a little bit about what you realized about your marketing during our work together.

Brigitta Catinean: Oh, we don't have enough time.

Nicole Otchy: No, no, no, no, it's fine. There is so much. You came in basically saying, “I don't think I have the right audience,” and what did we learn?

Brigitta Catinean: Oh, that they are there and they are paying more attention than I thought. Yeah, I was like, “Oh, maybe they've just hit snooze on my content.” That is very much not the case. As I thought, I wasn't really speaking to them in a way that made them feel understood.

I'm definitely still working on that, but at least I know what I'm working on with the audience piece. Just being really clear that I'm on the right track with the audience that I'm trying to target because I did decide to niche in the spring and summer. I wasn't really sure what I was doing with that other than deciding that this is who I'm for.

Again, that felt really shaky. Being able to go through your marketing plan and just really flesh out things that I want to talk about and how I can relate them back to that person to whom I'm speaking to was really, really interesting and gave me a lot of content ideas that I could feel proud of, that I was like, “I'm going to put this out and if I get four likes on it, I'm just happy that it's out there because I know that eventually somebody is going to go through my feed and they're going to find this and I want them to hear it.”

It really helped me reframe my content because I know that I'm not necessarily creating content for growth. I am creating it for conversion because the eyeballs are there, but they’re just waiting for me to see them and for me to say, “This is what you're running into. This is what you're experiencing and you're feeling a certain way. This is how I can help you feel better, and navigate this easier.”

Your process to really understand what somebody goes through from the moment they realize that something's off to the moment where they would actually hire a stylist or hire me, there was a lot happening there and I think that I was focusing on the very early stages of the belief system of somebody decides that they just don't know where to shop.

They're just at a loss and they have no idea where to start. I think that I was talking to that person a lot more than to the person who's like, “Okay, I want the outside to match the inside. What do I do? How do I accomplish this?”

Just because so much of the content that I see out there is geared to a person at the beginning stages of pain points and things like that, I was doing the same thing, not really realizing that “Okay, there are multiple points where if I speak to somebody who's like me, try a bunch of stuff and didn't get results out of it, this is what they're thinking. They'll feel a lot more heard.”

Now when I'm working with clients, I'm really, really focusing on those little moments of, “Okay, what are they saying to me?” and where they are at and I'm able to speak to one person as opposed to being like, “Okay, I'm speaking to a crowd and I hope that everybody in the crowd gets it,” which you never will.

Nicole Otchy: I think what you're pointing to is something that it's easy to teach people how to get likes. It's harder to teach people how to think about content to get sales. You don't see a ton of it. It happens, and the people who are really, really good at sales are presenting it.

But most people don't want to have to do the level of thinking that you have to do to get good sales content and to also potentially get the ego. The thing about sales content, as you said, is that you might only get four likes, but you will probably make $4,000. Because people are not like, "Ooh, that was sales content. Let me raise my hand in the comments and tell you how much I loved it." But they will get on a sales call.

You will start to see this connection with time, but it won't necessarily look like a billion likes. What we learned, though, from you is that you ended up having a challenge that was planned during the period that we were working together. Anyway, it was already up and going before we started.

You came into the program saying, "I'm not sure if these people are here." You have a relatively good-sized audience, in the thousands. How many followers are around on Instagram?

Brigitta Catinean: 30,000.

Nicole Otchy: 30,000. Yeah, you have a huge audience. We weren't sure if your audience was there, which logically is not possible since there are 30,000 people and nobody is a buyer. But also it's not possible with 1,000 people either. You are like, “Okay, I'm going to do a challenge.”

Now it was not a paid challenge, it was a free challenge, but it doesn't matter. People had to raise their hands to give their time. How many people did you get on that after we used activation content to get people on the list?

Brigitta Catinean: Something like 130.

Nicole Otchy: From thinking that nobody's listening because there's not this back and forth to 130 people raising their hand to spend a week with you, right away, we know. Having those mechanisms to be able to do that is really powerful to your point. What were your biggest mindset shifts in your business as a result of this? You clearly got a lot out of it, but how are the ways you look at your business differently?

Brigitta Catinean: I feel like this is a mindset shift, but I look at it in a much more simple and straightforward manner. Now, there is a single entry point. That being like you want to work with me, here's a signature service. That's something that now is highlighted on my website.

Just knowing that if somebody comes into my world, if I want to get them results, then they're going to go through this experience with me versus struggling when somebody new would follow me or when somebody would literally at an event be like, “What do you do? How do you work?” I struggled with that answer. I was like, “I don't know. It depends.” Ooh, I check my highlight.

Nicole Otchy: I don't know what I'm selling this week but let me get back to you on that [inaudible].

Brigitta Catinean: Yeah. It's super complicated. I don't want to walk into a store and peruse all the shelves. I just want to find the thing unless I'm shopping. Now I'm able to a lot more clearly explain to somebody how I work because where I live and in the circles that I'm in, a stylist is still very much something that's unknown which I find that a great thing, and people don't really understand they still think, “Oh, so you're a personal shopper?”

Now I'm able to really articulate, “I'm not, but it can be after a while and after I help you get to know yourself.” That's honestly making sleep easier at night. Just knowing that I've got one service that I'm going to be focusing on and marketing and everything else, all my shiny new ideas are going to be geared towards an existing client.

Nicole Otchy: You have more than one offer, but we focus your work there. Everybody has a different business model that leaves this program, but to be clear, what you were really looking for was that clarity and that simplicity to feel more of an expert. The fact that you felt like all of the parts of the service were clear, you made it clear that that's the way you wanted to go forward with your offer. Do you still have the urge, though, to create a million offer? Is that way of being still [inaudible]?

Brigitta Catinean: No one right now but it's something that doesn't really involve me. I'm creating an guide, and letting it loose for a week. Other than that, I was like, “Well, it's Black Friday and I've had this thing done, so I might as well.” I'm excited to give it a go. But other than that, no.

I feel like I have a marketing calendar from you. That was another thing that felt like a hurdle. I was like, “I don't know what I need to be focusing on what time of year because only having been in two years of the business and the two years looked so different in terms of busy times, I didn't really know when to focus on.

Again, I was like, “That's a lot of energy spent not knowing.” Now I have that, “Okay, well, now it's middle of November, end of November. I know what I'm doing. In December I'm going to know what I'm doing.” That was also like a mindset shift of like, “Okay, I've always looked at this as a business, but I feel like I'm looking at it even more so as a business.”

There's a lot more financial planning in my day-to-day and now I can look ahead and plan a little bit more internally. I can plan my income. I mean I can plan it, but I still can't predict this. I would like to get to a point where I have that expertise, but I feel like you just gave me another two years of experience, a minimum of six weeks.

Nicole Otchy: We literally just finished the program for the record. She's saying that but we have not even hit the one-month point of her being out of the program to be fair. We are literally fresh out and you feel like it was a two-year experience just added on in six weeks.

Brigitta Catinean: Yeah, you compressed time for me. What I would have just trialed and errored over and over or for the next two years I feel like we figured out. When I'm saying the next two years, I feel like I'm probably underestimating that.

Nicole Otchy: So we have an idea of what you're selling. How do you feel about the sales skills part of it? Which I know was a big part of when we talked about it. Can you share a little bit about your thoughts on that?

Brigitta Catinean: Oh, yes. Another mindset shift was getting on sales calls. That was major for me. Again, it was an ego thing because there's so much content out there that labels sales calls as something that [inaudible]. At the beginning stages, I would just get people booking my service.

I would get somebody to book a $1,500 service without ever talking to me, maybe commenting on some content, but that was it. They would book and they were like, “I was hoping that you would show up,” and it's great when those clients were aligned.

But I wanted, like I said at the beginning, to have more control over who I worked with and just to make sure that it's a right fit, that they're spending their money at the right time and they're not doing something that I did because I hate spending the right money at the wrong time. Getting on sales calls is something that I've been doing. I think I've had three sales calls and all three of them were successful.

Nicole Otchy: Since the program?

Brigitta Catinean: Since the program. Even during the program.

Nicole Otchy: So you made your money back for sure?

Brigitta Catinean: Yeah. It's fantastic. Getting on sales calls, but knowing what to do before the sales call, knowing what to do during the sales call, how to empathize with somebody, and how to really understand why they're reaching out has been amazing.

Mind you, one of those sales calls was with a former client who signed up for a mini-service, and she came back. She was like, "I think I want something bigger.” I was like, “Great, let’s chat about it.”

I don't think that I would have had the courage to upgrade her to the signature service. I was like, "Great, you and I had a mini-service last year and we were going to do another mini-service because I felt like she has great style and she knows how to shop for herself."

Turns out she's at this turning point in her career and education and everything. So she signed up for the signature offer, which is amazing because she is someone that I'm dying to work with closely one-on-one. I've had two other people, one of whom basically put up her hand when I put up a piece of content when it was like, "This is what I'm doing for a client." She was like, "I am interested in that." Again, we had a sales call and I would have not done that before.

I posted about a small service that I was doing with an ongoing client. If I didn't have the sales call skills and all the tools from you, I would have probably just been like, "Yeah, here's that mini service that I did." Even though that was linked to the story that she put up her hand for.

I had a sales call with her, and she didn't sign up for the signature offer but she signed up for the tier below. That feels like a huge win because, again, I would have probably tried to place her into something smaller and as soon as we got talking, I was like, "Yeah, I don't think that would have gotten her the results that she's looking for."

Nicole Otchy: That is an incredible story. It's the difference between having sales scripts and having skills. If you had a sales script, you would have sold her the thing that she thought she wanted but didn't know any better about. If you have sales skills, you can tell people about the thing that they actually need than want, and then you have longer-term clients, which is what I think people don't realize about sales skills or even what you said about the calls.

Thank you for sharing that because it really has become its low status instead of being a way to take care of people. Instead of it being an extension of being a high-end service provider, it has become in the online space, this idea of being beneath people, when honestly, it should be beneath you to take crappy clients that you're not qualified, for everybody's sake, for the ethics of it.

Thank you for sharing that. That's incredible. The last question I want to ask you is because I know this program has a group element and a one-to-one element. It's a little bit unique in that way. What are your thoughts on people who are a little like, "I'm not sure about a group program. I'd prefer one-to-one"? What were your thoughts on the way that those elements mixed together in the container?

Brigitta Catinean: Having both taken my group and one-on-one, I thought that I was like, "I'm a one-on-one person from now on." But you were able to really tailor a group program along with the one-on-one Voxer container into something that felt very customized to me, that you put together the program, and had all the great group elements that I want.

I want to hear what other people are running into. I want them to ask the questions that I can't think of, but want to hear the answer too. For me, on the group calls, I was like, “That's super helpful.” Then second, I really loved how you had an individual element with the action plans because to me that really felt like one-on-one.

Then on top of that, I had access to you via Voxer, which I was like, "Oh my God, this is amazing. I want more of that for the rest of my life." That's how I look at one-on-one. I'm like, "I want your eyeballs on the things that I'm working on." That's exactly what you were able to do.

Yeah, it really felt like one-on-one and then some with the group. It actually felt like an upgrade from a one-on-one service. I'm really, really glad that I did it. It was also more like a low-pressure. I was like, “Okay if I'm going to get called out on shit, I'm sure other people are going to get called out too.”

Nicole Otchy: Okay, but to be fair, I don't really get that. That was the vibe. If I called you out, it was about something good, usually.

Brigitta Catinean: Yeah. It was such a positive experience. You have such a real and positive way of giving feedback, acknowledging people, and seeing people. I thought that was so cool. I felt encouraged and I was like, “Oh, my God, I do need to slow down. I do need to give myself credit.”

That's such a cool part of it, that you're able to really, and even on the group calls, just pay attention to everyone and meet everybody exactly where they're at, because there were some of us who had more experience and some of us who had less. All being in a room together and to all get value from it was really, really cool. [inaudible].

Nicole Otchy: You were a very motivated group. Honestly, the called-out part for anyone listening is because most of them do not give themselves credit, including the people listening probably for all the hard work. I think that's so important because it's so hard to know where you're going if you don't give yourself credit for where you've been.

Especially since you've done so many things in two years. It felt like having talked to you on a sales call, it felt like you had lived nine business lives in two years. I say that with all of the congratulations behind that which is warranted because most people don't try things the way you did.

You're really a fast action-taker. I spoke to Kate the other day, she's very similar. Those are the people who get the best results because they're willing to just try it and see. They just fly, as you did. It was such an honor to have you with me. Thank you so much for chatting.

Brigitta Catinean: Thanks for all your help.

Nicole Otchy: If you're ready to attract dream clients, confidently price your services, and master marketing and sales to drive consistent, high-ticket results, the Income Accelerator may be your next step. With weekly one-to-one coaching, personalized business plans, feedback, and group calls, this program offers unmatched support, but spots are limited to just eight.

They fill up fast, so even if you're just curious, head to the show notes, apply, and let's talk. Here's the best part. If you apply by February 14th, you'll get a free strategy call to set you up for your best year yet and help you get the most out of the program. Do not wait. Your six-figure business is way closer than you think, and I would love to help you make it happen.

Thank you so much for hanging out with me. It turns out that social proof is actually pretty important. So if you could help me out, I'd so appreciate it. If you just had a quick free moment and could leave me a rating or review on the podcast app, that would be killer. And even better, if you wanted to share this episode on Instagram and tag me, that would totally make my day and it would bring so much more awareness to the podcast and would help other stylists just like you who are looking to build lucrative styling business because the better each of us does, the better all of us do. Thanks for hanging out with me and I'll chat with you next time.