PODCAST SHOWNOTES

Nicole Otchy: Welcome to the Six Figure Personal Stylist Podcast, the ultimate no-BS business podcast for ambitious personal stylists ready to build a six-figure and beyond personal styling business.

You won't hear the typical snoozefest business advice that most personal stylists get told all of the time. Nope. Instead, I'll be sharing business-building strategies that will help you create a killer personal brand, a cult following of loyal personal styling clients, and make a ton of cash while creating lasting style transformations for your clients.

I'm Nicole Otchy, your host and a former personal stylist of 14 years who built a lucrative styling business in three major cities, but only after spending years trying to crack the six-figure styling business code without burning out. And now I'm here to tell you how to do exactly the same. Let's get into it.

Today, I am delighted to introduce you to Sophia Bayly, a British stylist who went through my Accelerator program last spring and, after the program relaunched with new prices, sold out her offers wildly fast and booked herself out for the rest of the year.

But Sophia didn’t get these results because she was lucky, or she knew someone, or because she is a unicorn of a stylist. She got them because she stopped waiting to feel ready for everything to be perfect and started treating her business like it was already worth what she wanted to charge.

I have been continually inspired by her tenacity and her fearless devotion to her next level. Since we recorded this, she announced her company is growing and she just hired a junior stylist, which is so exciting. We talk about what changed when she raised her prices, how she books out her calendar without living online, and what mattered most to her getting these results from her work inside the Accelerator program.

If you want the behind-the-scenes of what actually creates a booked-out styling business, this is your episode. If it sounds like we’re picking up mid-conversation, we are. The first 10 minutes of our chat got lost, but don’t worry, we’re diving right into the juiciest part of the convo. So let’s drop into where Sophia shares the personal and very specific moment when she chose her new higher standards over comfort and what that meant for her business. Enjoy.

Sophia Bayly: I also saw that mindset shift in my day-to-day life. For example, when I was on the Accelerator program, I was planning and booking my honeymoon, and I wasn’t looking at hotels under a certain price bracket because I knew that I wanted a honeymoon experience, and so for that you need to pay. So it was like all this penny-drop moment for me, and I just thought, “Let’s go for it and see what happens.”

Nicole Otchy: What happened?

Sophia Bayly: So the Accelerator program ended, what, April?

Nicole Otchy: Yes.

Sophia Bayly: Somewhat frustratingly, I was a bit busy during that time because I’d also come off a launch and ended up booking myself out. So I did as much as I could do in the Accelerator program. But then when things were a little bit more quiet in the summer, I went back to everything that we discussed, made all the changes, and then geared up for the relaunch, which was just my marketing campaign of the Style Refresh.

So it was new pricing, new messaging, kind of new niche, new way of selling it, basically. I sold that at the end of August with all the new pricing. Entry level was 1,500 all the way up to 3,000, those different tiers. I sold out in two weeks, and now I’m fully booked the rest of the year.

Nicole Otchy: It was really interesting to watch your awareness around not just upping your prices to up your prices because you had a goal, but that it actually impacted the client’s experience and the client’s results, which is something I talk about. But often we’re very much stuck in almost like a fear of rejection. Like, “If I up my prices, nobody will.” That we don’t realize how those prices actually affect the results.

What have you seen with the types of clients you’ve gotten, the results they get, as a result of changing your prices and your own perception?

Sophia Bayly: Yeah, so I definitely have a higher caliber of clients. They’re slightly older now, for sure. I mean, not that that necessarily matters, but they’re like six- to seven- multi-figure business owners who charge a similar amount of money for their services.

Also, because I am charging more, ironically, I’m more booked out than I’ve ever been, but I’ve got more time to dedicate to them and give a service because I’m not in this struggling, rat race of bringing new clients in. It also reduces their resentment a bit. I think at first you’re like, “I’m just happy to be here. I’m just happy to have clients.” Then you’re like, “No, hold on a second. They’re getting so much value.” The people that pay less often are the ones that take the most.

Nicole Otchy: Yes. We talked about this significantly in the Voxer coaching, and it is true. It’s also like, as you raise your prices and as that resentment starts to kick in, which takes a while, because you’re right, you said it perfectly, “I’m just happy to be here.” Until you’re here so long it just becomes your norm. Then you’re resentful, right?

And I think what ends up happening with those people that you charge less to—and this is not the case because when you first start out, you think maybe $500 or $1,000 is a lot of money—but you will become resentful. Most people don’t think, “Oh, I should up my prices.” That’s probably what it is. They think it’s the client.

And it is the client. It’s just that you’ve outgrown that person. You’ve outgrown over-giving. You’ve outgrown over-doing. So people get stuck there. What I loved about watching you is that you did have some of those people who were kind of wrapping up while you were also upping the game. Instead of taking it as like, “Oh no, I’m afraid I’m going to lose these people,” you were just very happy to release them and keep it moving. You did not make it like, “I have to bring everybody with me.”

Were there moments where you were afraid that you were going to lose everyone? Or were you like, “Nah, I’m good. I know where I’m going.”

Sophia Bayly: No, I think I was ready to leave people behind because I knew I wanted to go after a higher-level client who had more money to make my business more successful. It was a strategic decision. If I want to make this business a success and make the money that I want to make, I need to approach my business in this way. Those people aren’t going to get me there. I trusted the process.

Also, I was lucky. Well, yeah, maybe lucky. I found myself in the entrepreneur world. I ended up working with a lot of other entrepreneurs. I had friends that are entrepreneurs, and so I saw them charging big money, and I saw them fully booked and making 100k. So I knew it was possible. I was just like, “Let’s go.”

Nicole Otchy: You were able to treat it like a business because you had evidence of people around you that it was possible, and that is a major point that I’m glad you said. So many stylists struggle because they’re not in the right circles. Even just who you follow online matters a lot for what you think is possible for you.

Sophia Bayly: Yeah. To that point, I don’t follow any other stylists. I just follow entrepreneurs and other women who I either idolize, clients, or people that I respect in business that have nothing to do with style, to avoid the comparison and to stay in my own lane, basically.

Nicole Otchy: Because you’re treating it like a business. What you guys are hearing is what it looks like. From the day I met you, from the day we got on a sales call, it was very clear. That doesn’t mean, let me be clear as I say this, that there weren’t moments of being nervous or doubt, because there were.

You were like, “This woman is insane,” when I said, “You need to be at least charging $3,000.” Now you’re booked out at that price and told me it’s probably a little low. We are now less than six months from when those prices were actually upped. That is completely because, A, you did the work messy. You were very booked in the program, and you circled back.

I would say you did about 60% of it live, but you came back to it. That’s how the program was designed. So if you’re busy, you can go back. In doing that, you decided, and had actually decided before we started working together, to use a bit of a launch model, which I love, to sell out your one-to-one services. I love this. I teach this to my stylist clients, but this is not something stylists typically do. Can you talk about how you decided to come to that model to book yourself up for the seasons?

Sophia Bayly: As I was saying, I am in entrepreneur circles, and I have worked with a lot of women who run their own online business and also follow the launch model. I did work with one specific coach. She’s called Kelsey McCormick, Coming Up Roses.

Nicole Otchy: Oh yes. I know. Yes, I’ve done some of her programs as well. She’s great. I love her.

Sophia Bayly: She teaches launching. I actually did a different program, but I basically watched everyone else launch and kind of copied them. Not copied them, but just saw how they did it in terms of content, emails, and the cadence. I did my first launch last summer, and it was fine.

I booked out a couple of spots, but it wasn’t that successful. But what it was amazing at is it made me really zero in on my messaging, make content around my offers, and also get that message out there that I have this offer. So then I decided to relaunch again in the autumn. But again, it was good. It was fine. I booked out a couple of offers.

But I realized that perhaps how I was going about it wasn’t working for my business model, and so I changed it for the first launch before we worked together. So when we had our strategy call, I was like, “I’ve got this new offer that I’m thinking about launching. Should I wait, or should I launch it?” And you were like, “Go for it. Launch it.”

So this was the third time I was going to launch, and I gave myself a much bigger runway. I really planned out all my content. I had sales funnels, sales emails. And then the thing that I did instead of just getting people to book straight away, which obviously, you know, if people don’t necessarily know you or haven’t spoken to you, for them to just hand over 600, 700 pounds, whatever I was charging at the time, it’s quite a lot. So I decided I was going to get everyone on sales calls.

Nicole Otchy: Right. This was a big thing that we implemented.

Sophia Bayly: And that was the big thing that I changed. Actually, I was doing my sales calls for that launch when we started Income Accelerator. So I was Voxering you, being like, “How do I do sales calls? What’s the process?” I’d looked something up online, watched a YouTube video.

Nicole Otchy: You did it, though.

Sophia Bayly: You were like, “Yeah, this sounds good,” blah, blah, blah. So I just did it. That was the shift that really changed everything. I pretty much sold out for the next couple of months, but I was still undercharging.

So the money I made was the most money I’d ever made in my business in one go, but it was still not enough. But essentially, I have come to realize that launching is how I make money in my business.

Nicole Otchy: Yeah, I agree. I think there’s a lot of negativity around this because we have, depending on how long you’ve been in the online space, my hope is people listening to this don’t have a lot of the baggage that someone like me, who’s been around in the industry for 17, 18 years, has seen. But there have been preconceived and false ideas about launching, like, “Oh, you launch once and then it’s definitely going to be a success.”

When what you’re talking about, and what I’ve experienced even with Income Accelerator, is that it is an iteration process, and you have to have proper expectations and patience to know that you’re creating assets that pay you over time, not a one-time, you-get-it-right.

There is so much bullshit out there about like, “Oh, you’re going to launch and you’re going to have a hundred-thousand-dollar launch.” If that happens on the first day, number one. And number two, tons of people have huge teams helping them launch. They’re not just like you and me doing it ourselves at the computer. I’m someone that does launch and make $100,000 a year from two launches. It’s a lot of work. But every time you do it, it’s less work. Because you learn what works. It makes you so much more confident in marketing.

So seeing you do that and seeing you sell out, basically, your fall launch through September 2025 to December 2025, like just sell that whole thing out, was definite, this was about your higher prices, correct?

Sophia Bayly: Yeah.

Nicole Otchy: How many clients did you sign in that launch?

Sophia Bayly: I signed 14, and then I signed another three since.

Nicole Otchy: That’s 17 clients.

Sophia Bayly: Yeah.

Nicole Otchy: How long did you launch?

Sophia Bayly: Well, I intended to do a launch over three weeks, but I sold out probably in like 10 days.

Nicole Otchy: But that’s because you had been launching before, and you warmed people up last launch for this launch.

Sophia Bayly: Yeah, for sure. Also, hats off to you and everything that I learned, I really dialed in my messaging for this launch. I think it really landed for people. I also got support with my content. I did a launch series. Basically, I had loads of other content planned, and I ended up not making it, which is probably not advice I should give people, but I didn’t have to make the content in the end because my books sold out. I got support for it, for sure. But it was wild.

Nicole Otchy: You quantum leaped.

Sophia Bayly: I quantum leaped. It’s the launches that you see on social media and you’re like, “That will never happen for me.” I just never thought that was possible. But every launch I’ve done, I’ve renewed the emails, repurposed content, tweaked my messaging, looked at what’s worked, looked at what’s not worked, and tweaked at every stage. And as a result, I’ve doubled my income every launch.

My first launch, maybe I made £4,000 max. Then the next launch was double that. The next launch was double that. The next launch was double that.

Nicole Otchy: You didn’t expect the first launch to make you what it made you this time. That is the key. You might have wanted it, but by the time it actually arrives, that launch that everybody dreams of, you’ve actually done the work, but it kind of feels like a surprise because it’s just what you do. You put in the work, you iterate it, you look at the stats, you see what works and what doesn’t, and then you get back to it.

Now, what I do want to make clear is Sophia is still marketing her business. She did not just fall off the internet because she was launching and booked. So I’m sure people are curious. So then, you’re booked out. Then what are you showing people? How are you keeping people engaged? You’re still showing up.

Sophia Bayly: Yeah, I mean, I have to admit I’ve slightly ghosted recently.

Nicole Otchy: Well, you slowed down. You haven’t ghosted. You’ve slowed down. I slowed down right after because you need a minute. It’s not sustainable to be at that level.

Sophia Bayly: Yeah. I made a promise to myself that I show up on stories every day. I have certain series or things that I talk about. I make sure I’m posting every week, and I’m constantly showing people behind the scenes of all my client work and showing people what’s possible.

Luckily, my clients are really kind and open and let me share a lot of stuff. I actually love making content. I wish I had more time to do it. But don’t get me wrong, I get caught up in my own head and think too much about the strategy and get paralyzed by, “What should I post?” and “I need to be talking about this,” and all of that stuff.

But a thing I thought about when we were talking about launching, which I want to say, that has really helped me around my mindset about launching and took the edge off a bit, someone I follow wrote on Threads, and it really stuck with me, which was, “Launching is just talking about your offer a lot for a specific period of time.”

Just make a promise to yourself that over two weeks, three weeks, four weeks, whatever you want to do, you are going to show up on Instagram and your email list and talk about your offer and keep talking about your offer until you’re blue in the face. If you think you’re being annoying, keep going. If you think you’re being repetitive, that means it’s going in.

Nicole Otchy: Yes.

Sophia Bayly: So yeah, that would be my advice. It’s pressure, but also just be like, if you don’t give it a go, you’re never going to know.

Nicole Otchy: Also, no one knows if you didn’t sell out or not. Everyone knows you sold out because you talked about it. You were very open about the process. You were like, “I have this income goal,” on Threads. You were super open about the money part of it, which I love that you were like, “I want to make this.” How much was it you wanted to make?

Sophia Bayly: This launch, I made 26.

Nicole Otchy: In two weeks, people. Some people don’t make that. And the other part of this is now you have a higher book of business from the front end to have more established clients that will also continue to feed it. This is the thing. I think a lot of people launch, a lot of people sell, then they put their head down. They don’t show behind the scenes, particularly stylists, because they get busy.

This is why I do think a launch model for stylists makes sense. Because you are busy if you’re booked, but you have to have a period of concentrated time to see what’s working, what’s not, because your brain can’t help a ton of clients, figure out the stats of your marketing, be on a ton of sales calls, and actually pay attention to what is hitting. So you need to almost compartmentalize it.

Then the benefit is it creates your content. You booked yourself out. Now you’re showing what it looks like to work with you, which warms people up for the next launch, and so on and so forth. When you do that, and your prices are at a point where you can actually sustain yourself and it pays your bills, you don’t have to take 90 clients at once. That's how many clients you signed, but you booked them out. They’re not all happening this month. They’re not immediately being delivered.

Sophia Bayly: They're all between now and December.

Nicole Otchy: Right, which is something we worked on together, because that was an issue of you would do these launches and you would get people, but then it was like, “Oh my God, I have to scramble to deliver.” So we worked on the pacing of that. And that’s another thing most stylists don’t have a sense of. They don’t know how much money it’s going to take to get them where they want to go, and they don’t know how to pace it. So it was really cool to see you take that and bring it all together. It’s been amazing to watch.

Sophia Bayly: Something that I think you spoke about in your podcast that also really stuck with me, and I feel like I’m getting to that place, was like in the quiet months, i.e., like August, December, instead of freaking out that you don’t have clients, use the time to work in your business. So I’ve now got to a cadence where I’m using those quiet months to have my CEO time.

Nicole Otchy: Yes.

Sophia Bayly: Plan my launches, plan for the season. And that’s what I’m going to do this December. I might have a couple of clients. Maybe I’ll do some seasonal stuff. Who knows? We’ll figure it out when we get there. But I’ll probably use that December quiet time to plan a launch, and then January I’ll come out of the gates with “new year, new me” marketing and hopefully then book myself out until the spring, the summer.

Nicole Otchy: Because you’ve done all this work, you have the self-trust to sit in the CEO quiet time, which is why I say the hardest part of all this business stuff, launching, not launching, whatever, is learning to trust yourself and also having appropriate expectations so you can build the self-trust.

Because lots of people want to do the things in December, August, when it’s quiet, but they’re not able to even sit in their own body with it because they think, “Well, I don’t know how this works. I never know how to get this to work. So now I’m just wasting time.” Whereas you’re like, “I have evidence. I’ve shown up when it’s hard. I know how to make it work.”

You have to pivot in a launch. You have to. You are going to create content that doesn’t hit. You’re going to create content that you never put out. I do it all the time. And you’re going to have to show up some days and say something that’s not what you planned because you just got off a sales call and you learned that that’s what people need to hear. So you’ve built that self-trust, and those quieter times, it makes it possible to sit with yourself in it and do that CEO work. All of that is well earned.

One of the questions I get asked a lot when I am launching Income Accelerator, and it’s interesting in general because I didn’t realize there was this perception of the industry. I am obviously American. I’ve been in American markets. It’s like, “Yeah, but can you help Europeans?” I have started attracting a lot more people from Europe.

The belief is they kind of watch my content like, “Okay, but you’re American. It’s not the same over here. We don’t work the same.” It’s not just British. I’ve had Italian stylists. I’ve had Spanish stylists. I’ve had Dutch stylists. I’ve talked to a lot of people. They’re like, “Yeah, but what you do only works for Americans.” A, what do you think of that belief? Did you have that belief? And B, what would you say to them?

Sophia Bayly: I have to be honest, I probably had a similar thought.

Nicole Otchy: Yeah, fair.

Sophia Bayly: I think there is definitely a cultural thing where in America people pay more for self-development.

Nicole Otchy: Oh, okay. Self-development, you think it is?

Sophia Bayly: Yeah. I also find in terms of where we are economically in the UK, like we have a cost-of-living crisis. I gave myself the belief that people in the UK don’t have as much spendable cash. Then I was like, “Wait, but I’m not talking to those people. I’m talking to the people that these things don’t touch them. They want a stylist.” I quickly had that realization. I also have quite a lot of American clients. So for me, having an American styling coach didn’t feel at odds with my business. Also, there's no "I couldn’t find anyone in the UK doing what you were doing."

Nicole Otchy: There’s not that many people anyway doing what I’m doing. So there’s that.

Sophia Bayly: But I think we live in a digital world.

Nicole Otchy: Yes. Thank you.

Sophia Bayly: Our buying habits, our social habits, and how we’re sold to is borderless, actually. It’s worked for me, and I’m in the UK and I’m in Europe. I think it’s definitely a mindset thing. It’s like, “It’s not there,” or “You’re American, can you help me?” It’s like, do you believe that you can charge these prices? And if you feel like you can get there and want to get there, then Nicole will help you get there.

Nicole Otchy: Well, it’s interesting because at first, when I started getting this three years ago, I was like, “Let me do some research on this.” Like, “Let me think about this.” Because I had a lot of Canadians. I was like, “Well, I know that. That’s fine. I’m getting them to six figures. That’s not a problem.” I can understand a little bit of the culture difference.

But every single stylist I’ve talked to that is giving me this objection, many of them have ended up joining me, have a platform where they are actually virtual. So it seems like a very antiquated belief. What it has told me over time is that that is a reflection of why they are where they are in their business, not a reflection of the market.

Now, if we didn’t have the internet, and this is true in the U.S. too, so this is why I don't think that's relevant, there are low-income areas in the U.S that are old factory towns that are completely defunct. Those people are obviously not going to be your clients if you have to be in person.

But that is not the world that we live in anymore. Holding that belief says more about the stylist than it does about the reality of the industry, because it has never been easier to reach people. Most stylists don’t need that many people to be successful. You can’t find 35 people a year in the world that can afford three grand? That math does not make sense.

So it’s really interesting, but it is a common one that I get. I needed to have somebody on here with an accent to give me credibility in saying it’s not true. It is a mindset issue. I’m not saying that everybody in your little town is going to be the appropriate person, but that’s true in every country in the world.

Sophia Bayly: I also think, to that point, nothing in your course is American-focused. Everything meets you where you are in your business and works with your systems and how you want to do things. You’re just paying for your brain, really. It doesn’t matter whether you’re in America or London or whatever.

Actually, I’ll be honest, the reason I really wanted to work with you was because I was like, “I need this American direct energy to put a fire up my ass and get me going.” That’s what I wanted.

Nicole Otchy: Was it as fire-up-your-ass as you expected, though? Because I think people hear me on the podcast and then when they work with me, it might be a little different.

Sophia Bayly: No, actually. What I love about you is you say it how it is. You’re very direct, but you also have this softness to you. You’re really understanding, and there’s no judgment. You really feel like you can come to you with things, and you will be very understanding and kind if you’re having wobbles or if you don’t believe in yourself, but you will also be like, "Come on."

Nicole Otchy: "You can do it. Put on your big girl panties. We’re doing it." Thank you for saying that, because first of all, thank you, that’s kind. But also, I think a lot of people are—what you learn when you launch, I don’t know if you’ve had this experience, is how people perceive you. It has been very eye-opening over the last couple of years, as the podcast has really grown more than my social media, to get on calls back to back with people and hear their thoughts about my message, how it is interpreted, how it is misinterpreted, how I am interpreted, how I am, in my perception, misinterpreted.

Not in a bad way. It’s just really good to toughen you up and to realize that no matter what you say or how you show up, you have to be in integrity with yourself. Then people are going to take that and do what they do with that. Some people will be repelled by that. Some people will be attracted to that. Some people will be both, especially if you are straight—because you’re pretty straightforward for a British person, I find.

I love my British clients because they say cute things like “wobbles,” and they have little words that make everything feel so sweet. But I find you to be very direct, and I think that has built trust very quickly for you. It’s also relative to your market. You’re not dealing with stay-at-home moms that have lost their confidence. You’re dealing with multiple six- and seven-figure business owners that want an expert, that are expecting you to not coddle them and tell them how they will be perceived publicly.

You have to have the personality to back that up. You cannot be a people pleaser when you’re charging a lot of money and people are trusting you with their image. You just can’t be for those types of people. I’m glad that it wasn’t terrifying.

Sophia Bayly: I think it all comes down to that maybe you aren’t for everyone. That’s the same for me as a stylist. Not everyone is going to like my approach, or maybe they’ll see my style and be like, “She’s not for me,” or whoever I work with, and that’s fine. I think it’s better to stay true to yourself.

The reason I wanted to work with you was because of your approach. I wanted someone to be direct. I actually now, when I book coaches and work with people, I don’t want any fluff. I want you to tell me how it is. If you think something is shit, tell me it’s shit, because how am I going to grow otherwise?

Nicole Otchy: Yeah. Well, I think people have had a lot of bad experiences in the coaching industry. That has always been something too, where if I’m honest, then what you see is what you get. I’m not different in a different environment. I can’t be. I’m actually not capable of it. I think it’s interesting because even though I do coaching and consulting, so many people, clients of stylists, people, especially if you work with entrepreneurs, have been burned online.

So I do think that stylists too, especially if they work with entrepreneurs, you have to be sure of yourself, and what you see is what you get has to be the same, because people’s BS meter is very high right now. People are like, “I paid money for this and it didn’t come through.” All of that is part of why your marketing has to be on point.

You have to know your people, because when you’re focused on the people that you do want to work with, you care a lot less about the people that don’t want to work with you. I don’t spend any time thinking about the people that don’t, and I know you don’t either. That’s just part of the game.

Last question, and then I’ll wrap up. When you look back at the course and what you did in it, what do you think the takeaways were that changed it for you?

Sophia Bayly: Oh, it was all so good when I think about it. You got us to interview our clients, our favorite clients. That was a big “duh” moment for me.

Nicole Otchy: Yeah.

Sophia Bayly: That was really useful and really helped me shape my service moving forward. Actually, I ended up signing some clients on the back of those calls, so win-win.

Nicole Otchy: Yes. I love that part of the course because it’s the first thing we do. This round is doing it now, and they’re like, “Oh my gosh, I’m having conversations with people that I never thought would come back.” I’m like, “They might hire you again.”

Sophia Bayly: The thing that I think was the biggest mind-blow for me was going beneath the level of “What do women really want?” Why are women actually working with stylists? It’s not just because they want to feel confident, or you’ve got all these clothes and nothing to wear, and all this messaging that you see regurgitated in the styling world.

No. Why are people working with a personal stylist? Is it because of how they want to be perceived? Is it because of X, Y, Z? Is it because they’ve come out of a divorce and they’re finding their identity again? Go deeper and speak to those deeper movers.

That has been really helpful. Just all of it, but mostly the messaging and the positioning. That was something I really needed help with. I was definitely a bit of a catch-all stylist. I think I was a bit of a generalist.

Nicole Otchy: Yeah.

Sophia Bayly: I think my content was a bit tip-focused, a bit transactional-focused. Since working with Income Accelerator, I’ve done a real 180. I’m much more dialed in. I speak to my niche in a much more confident way. I’m not scared about talking to my niche. I’ve really honed in on who I serve, what I do, how I serve them, and really drilled down into that. I was scared about niching.

Nicole Otchy: You were.

Sophia Bayly: As soon as I did it and really found my footing in it, everything changed.

Nicole Otchy: I remember Voxer coaching you. I was at the park with my daughter. She had a day off, and I was Voxer coaching while she was playing. I specifically remember this conversation. You said, we were talking about this niche that you have now, women that are six- and seven-figure entrepreneurs. You said, “But is there really enough of them?” And I was like, “Yeah, you don’t need that many.”

You were like, “I know, but I don’t think I’m ready yet. I don’t think I’m ready yet.” What’s funny is we never actually got back to the conversation about you being ready. You just went and did it. You were like, “I’m not ready, I’m not ready.” I was like, "Okay, well, you’ll be ready someday." In my head, I was like, "Well, she’ll keep doing it this way, and then she won’t make the money she wants." Because people have to be ready. And then you just did it.

Now you have a ton of clients in that world. So the answer is yes, Sophia, there are plenty of people for you, my dear, forever and always.

Sophia Bayly: Yeah. The internet is a big place.

Nicole Otchy: Yeah, it turns out the internet is a big place. Thank you so much for being with me today, my dear.

Sophia Bayly: Thank you so much. It’s been really fun.

Nicole Otchy: If listening to this conversation with Sophia was one that you deeply related to, especially the part where she was charging a quarter of what her work was actually worth and staying slammed but not profitable, then you are likely a perfect fit for my upcoming Income Accelerator program.

The next round starts March 23rd, and it is a small group program that’s curated by application only. Head to the show notes to apply, and I will be in touch with next steps to book a chat. Thanks for listening.

Thank you so much for hanging out with me. It turns out that social proof is actually pretty important. So if you could help me out, I'd so appreciate it. If you just had a quick free moment and could leave me a rating or review on the podcast app, that would be killer. And even better, if you wanted to share this episode on Instagram and tag me, that would totally make my day and it would bring so much more awareness to the podcast and would help other stylists just like you who are looking to build lucrative styling business because the better each of us does, the better all of us do. Thanks for hanging out with me and I'll chat with you next time.