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Most stylists have seen the gap firsthand. A client wants something custom and the options are fast fashion off the rack or a men’s tailor who adapts a suit to the female form. The fabrics are limited, the fit is a compromise, and nothing about it feels personal. That gap is exactly what Lauren Linnane […]

Building a Custom Clothing Brand for Women From the Ground Up with Lauren Linnane
The Part of Transformational Styling That Most Stylists Misunderstand

I recently finished a full year of working with a nutrition and weightlifting coach, and I ended up weighing the exact same amount as when I started. On paper, that looks like a failure. But I actually think it may have been the first real shot I’ve ever had at lasting change, because what that […]

Someone asks how your personal styling business is going and your stomach tightens before you’ve answered. You start calculating. How much to say, how enthusiastic to seem, how to make it sound like enough. Underneath all of it is a quiet belief that if the number in your bank account were bigger, or your months […]

A client asks you why a color washes her out, and you answer, but it’s a little wishy-washy. She holds up two purples and asks which one, and you pick the right one on instinct, but you can’t fully explain why. Most stylists I know are good at color in practice. Fewer can talk about […]

Why Color Knowledge Belongs in Every Personal Styling Business with Carrie Harkin
What Keeps New Personal Stylists From Feeling Ready to Start Their Business

I hosted a stylist meetup in Los Angeles a few weeks ago, and I haven’t been able to stop thinking about it. I was sitting there listening as the established stylists traded client war stories and laughed, completely unfazed. Then it hit me that the newer stylists in the room were probably hearing something entirely […]

Corporate Experience Is a Hidden Advantage for New Personal Stylists

If you’re transitioning from a high-level corporate career into personal styling, you probably feel like you’re starting from zero. You look at polished stylists on social media and decide that your years in HR, finance, marketing, or consulting are irrelevant to this next chapter. So you start trying to prove yourself by the wrong metrics. […]

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