There’s a point in your styling business where you start thinking about what comes next. You’ve built a client base, you know people will pay you for your expertise, and you’re ready to grow. So naturally, you start paying closer attention to people who have already achieved some of the things you want. You look […]

When every new month depends on finding brand-new clients, it’s very hard to create consistency in your styling business. You can have a great month, do really good work, and still look at the next month wondering where the next round of clients is going to come from. One of the places I see stylists […]

There’s a point in your styling business where you’ve already proven that you can do this. You’ve had paying clients, you’ve had good months, people have referred you, and you know there are people who want what you do. Then revenue gets quiet again and suddenly you’re back wondering what changed. That’s usually when the […]

A client can genuinely want the transformation they hired you for and still struggle with what participating in that transformation actually requires. They can want to feel better in their clothes, feel more confident, and have a wardrobe that reflects who they are now. You can believe them when they say they want all of […]

When an existing client comes back to work with you, do you already know what makes sense to recommend next? Or are you figuring it out in real time based on what they ask for, what they might say yes to, or what feels easiest to sell them? You can get very good at getting […]

Menswear is still one of the most underserved areas of personal styling. Abbey Page saw that gap before she ever styled her first client, partly through her own experiences dating and partly from hearing friends talk about men showing up for dates looking completely mismatched for the occasion. Once she started paying attention, she realized […]