As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing. If that sounds familiar, you don’t need to start over. You’ve simply outgrown your positioning. […]

Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients. In the second part of our positioning series […]

Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients. If that’s you, the missing piece between where you are in your styling business and where you want to go […]

“How do you create content that feels like you are talking directly to me?” That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain […]

Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all types) think they can merely delegate their way to success instead of building expertise and a genuine connection with clients. But it feels a bit like hiring someone to wear your dream […]

You’ve probably heard about the importance of “living your values,” personally and professionally. While this isn’t often discussed in the personal styling industry, it’s critical if you want to build a brand that stands out, attracts your ideal clients, and makes a lasting impact. But you might find the idea of living your values in […]