Consumer spending patterns are shifting. While we’re not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you’ve noticed it’s been harder to sign clients lately, you’re not imagining it. In this […]

Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, “cutesy” language for booking, you might be unintentionally repelling your ideal […]

Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall? For too long, stylists have accepted the myth that summer is a “slow” season. But it’s really a self-fulfilling prophecy born from a lack of foresight and […]

Have you invested in business coaches and marketing experts, yet still feel like consistent, high-end clients are out of reach? You’re not the problem. But there is one. There’s a hidden blind spot in the coaching industry that’s quietly stalling the momentum of personal stylists. Most people don’t even see it coming. In this episode […]

Do you ever feel like you’re constantly failing someone—your business, your kid, yourself? If you’re a personal stylist trying to grow a business and raise a family, you’re not doing it wrong. You’re just working off a blueprint that was never designed for the life you’re actually trying to build. In this Mother’s Day episode […]

Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients. In the second part of our positioning series […]