Every slow season comes with a reason why now is not the right time. The kids are home, clients are traveling, or everyone has already spent their money over the holidays. Then the season changes and a new reason takes its place, even though the pattern stays exactly the same. Last spring, I was launching […]

My client had a closet most stylists could only dream about. Designer pieces, famous vintage finds, clothes that fit her perfectly, all in a beautiful walk-in with room to spare. She had deep fashion knowledge, places to go, and more than enough money to buy whatever she wanted. And every single item, including the shoes, […]

Anna Rova came to personal styling from a place I don’t hear very often. She built a seven-figure dating coaching business, closed it down, and then decided to become a personal stylist, even though she had never styled friends and family or really seen herself as the stylish one. Anna grew up in Moldova thinking […]

There’s a version of success in your styling business that doesn’t usually get posted about because it isn’t dramatic enough. It’s not the viral post, the big press placement, or the six-figure reveal that makes everything suddenly feel legitimate. That Cinderella version of business success is what a lot of stylists think they’re waiting for, […]

You know going quiet in your marketing during the summer is part of what creates a slow fall. But knowing that doesn’t magically solve the real-life problem of kids being home, trips being planned and paid for, clients still needing you, and your actual life requiring attention. Most stylists think visibility has to be one […]

Every spring, stylists get busy. Client delivery picks up, the calendar fills, and the marketing starts to slow down. You’re still showing up, maybe sharing what you’re wearing, leaning on the links, but that deeper thought leadership that actually gets people to trust you and hire you starts to slip. Then summer arrives, the kids […]