You have a niche. It’s probably something like “helping working women feel confident getting dressed every day” and it’s sitting in your Instagram bio right now. You post about it. You’re getting people onto discovery calls who seem like a perfect fit. But the follow-through rate is about 50-50 at best, and you’re not totally […]

Every personal stylist has that one client who leaves you questioning everything you thought you knew about your business, your talent, and even yourself. You saw the red flags, but scarcity, fear, or hope told you it would be fine. And then it wasn’t. What follows isn’t just frustration; it’s an emotional hangover that lingers […]

Like many, Erin Stoll started her career by helping friends with closet edits and styling for parties. She experimented on Instagram, showed up consistently, and took on opportunities that scared her. Little by little, she created a body of work that is as unique as it is impactful, creating a full-time business in the process. […]

You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That number tells you the truth about whether your business is built to last. When clients come back, it’s never just about the service they booked once. It proves […]

Is your ego getting in the way of taking your business to the next level? If you think you should have all the answers because of shame or pride, these same emotional hang-ups aren’t just holding you back, but also blocking your ideal clients! In this episode of The Six Figure Personal Stylist podcast, you’ll […]

Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work. So how do you transform your marketing […]