Income is often the scoreboard we use in business, especially when we are trying to understand how far we have come or how long it should take to reach the next level. When that number is not moving the way you expected, it is easy to assume something obvious must be wrong and start looking […]

Every slow season comes with a reason why now is not the right time. The kids are home, clients are traveling, or everyone has already spent their money over the holidays. Then the season changes and a new reason takes its place, even though the pattern stays exactly the same. Last spring, I was launching […]

If you’ve been with me for the last two episodes, you know summer is the setup season. So if you’re not where you want to be right now, this is a really good time to stop assuming “summer is just slow” and look at what’s actually happening in your styling business before you head into […]

You know going quiet in your marketing during the summer is part of what creates a slow fall. But knowing that doesn’t magically solve the real-life problem of kids being home, trips being planned and paid for, clients still needing you, and your actual life requiring attention. Most stylists think visibility has to be one […]

Most stylists have seen the gap firsthand. A client wants something custom and the options are fast fashion off the rack or a men’s tailor who adapts a suit to the female form. The fabrics are limited, the fit is a compromise, and nothing about it feels personal. That gap is exactly what Lauren Linnane […]

Someone asks how your personal styling business is going and your stomach tightens before you’ve answered. You start calculating. How much to say, how enthusiastic to seem, how to make it sound like enough. Underneath all of it is a quiet belief that if the number in your bank account were bigger, or your months […]