When every new month depends on finding brand-new clients, it’s very hard to create consistency in your styling business. You can have a great month, do really good work, and still look at the next month wondering where the next round of clients is going to come from. One of the places I see stylists […]

When an existing client comes back to work with you, do you already know what makes sense to recommend next? Or are you figuring it out in real time based on what they ask for, what they might say yes to, or what feels easiest to sell them? You can get very good at getting […]

Menswear is still one of the most underserved areas of personal styling. Abbey Page saw that gap before she ever styled her first client, partly through her own experiences dating and partly from hearing friends talk about men showing up for dates looking completely mismatched for the occasion. Once she started paying attention, she realized […]

Personal styling is changing, and technology and AI are becoming a bigger part of how people discover services, work, and do business. There’s a lot of anxiety about what that could mean for stylists, but there’s also a much bigger conversation to have about what technology could actually make possible for this industry. Megan Wright […]

Income is often the scoreboard we use in business, especially when we are trying to understand how far we have come or how long it should take to reach the next level. When that number is not moving the way you expected, it is easy to assume something obvious must be wrong and start looking […]

Every slow season comes with a reason why now is not the right time. The kids are home, clients are traveling, or everyone has already spent their money over the holidays. Then the season changes and a new reason takes its place, even though the pattern stays exactly the same. Last spring, I was launching […]