When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists waste money on things that look good when they haven’t done the essential foundational work to pull it all together. So if I were starting a styling business today, […]

Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind […]

You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there. Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe? In this episode of The Six Figure […]

Consumer spending patterns are shifting. While we’re not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you’ve noticed it’s been harder to sign clients lately, you’re not imagining it. In this […]

Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, “cutesy” language for booking, you might be unintentionally repelling your ideal […]

Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall? For too long, stylists have accepted the myth that summer is a “slow” season. But it’s really a self-fulfilling prophecy born from a lack of foresight and […]