As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing. If that sounds familiar, you don’t need to start over. You’ve simply outgrown your positioning. […]

Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients. If that’s you, the missing piece between where you are in your styling business and where you want to go […]

Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all types) think they can merely delegate their way to success instead of building expertise and a genuine connection with clients. But it feels a bit like hiring someone to wear your dream […]

With so much marketing information at our fingertips, you have to be really discerning as an entrepreneur. There’s a lot of outdated stuff or just plain old bad or irrelevant advice you need to be aware of and gut-check yourself, even if it goes against so-called established business wisdom. For instance, I’m sure you’ve been […]

Are you trying to solve a problem that isn’t actually relevant to your business right now? Every stage of business comes with its own set of challenges, no matter how long you’ve been a stylist. But when you focus on the wrong problems at the wrong time, running your business gets harder, and self-doubt creeps […]

How does running your styling business actually feel day to day? Because here’s the thing, how you feel about your business shapes the actions you take, the money you make, and whether you actually enjoy the work you’ve built for yourself. If your business looks successful on the outside but doesn’t feel fulfilling on the […]