Consumer spending patterns are shifting. While we’re not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you’ve noticed it’s been harder to sign clients lately, you’re not imagining it. In this […]

Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure.  In this episode of The Six Figure […]

Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, “cutesy” language for booking, you might be unintentionally repelling your ideal […]

Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall? For too long, stylists have accepted the myth that summer is a “slow” season. But it’s really a self-fulfilling prophecy born from a lack of foresight and […]

As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing. If that sounds familiar, you don’t need to start over. You’ve simply outgrown your positioning. […]

Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients. In the second part of our positioning series […]