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When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists waste money on things that look good when they haven’t done the essential foundational work to pull it all together. So if I were starting a styling business today, […]

Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out.  So why does it feel impossible to achieve that dream of a […]

Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist

Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work. So how do you transform your marketing […]

Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind […]

The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients
The Marketing Mistake Even Experienced Stylists Make

You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there. Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe? In this episode of The Six Figure […]

How Personal Stylists Can Build a Recession-Proof Business (Even Now)

Consumer spending patterns are shifting. While we’re not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you’ve noticed it’s been harder to sign clients lately, you’re not imagining it. In this […]

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