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Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette. Many personal stylists (especially those with early success) fall into the trap of relying exclusively on referrals or search engine optimization for business growth. While it’s certainly nice to have client […]

Why Referrals and SEO Alone Are a Trap for Personal Stylists
The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business

Looking to scale your styling business with the launch of a course or other passive product? You might be making a HUGE mistake! Many stylists rush into passive products without a solid foundation. They’re trying to scale like online course creators instead of understanding how luxury businesses truly grow. In this episode of The Six […]

When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists waste money on things that look good when they haven’t done the essential foundational work to pull it all together. So if I were starting a styling business today, […]

Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out.  So why does it feel impossible to achieve that dream of a […]

Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist

Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work. So how do you transform your marketing […]

The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients

Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind […]

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