There’s a point in your styling business where you start thinking about what comes next. You’ve built a client base, you know people will pay you for your expertise, and you’re ready to grow. So naturally, you start paying closer attention to people who have already achieved some of the things you want. You look […]

There’s a point in your styling business where you’ve already proven that you can do this. You’ve had paying clients, you’ve had good months, people have referred you, and you know there are people who want what you do. Then revenue gets quiet again and suddenly you’re back wondering what changed. That’s usually when the […]

Menswear is still one of the most underserved areas of personal styling. Abbey Page saw that gap before she ever styled her first client, partly through her own experiences dating and partly from hearing friends talk about men showing up for dates looking completely mismatched for the occasion. Once she started paying attention, she realized […]

Anna Rova came to personal styling from a place I don’t hear very often. She built a seven-figure dating coaching business, closed it down, and then decided to become a personal stylist, even though she had never styled friends and family or really seen herself as the stylish one. Anna grew up in Moldova thinking […]

I recently finished a full year of working with a nutrition and weightlifting coach, and I ended up weighing the exact same amount as when I started. On paper, that looks like a failure. But I actually think it may have been the first real shot I’ve ever had at lasting change, because what that […]

A client asks you why a color washes her out, and you answer, but it’s a little wishy-washy. She holds up two purples and asks which one, and you pick the right one on instinct, but you can’t fully explain why. Most stylists I know are good at color in practice. Fewer can talk about […]