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You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That number tells you the truth about whether your business is built to last. When clients come back, it’s never just about the service they booked once. It proves […]

Why Repeat Client Rates Matter in Your Styling Business
Why Referrals and SEO Alone Are a Trap for Personal Stylists

Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette. Many personal stylists (especially those with early success) fall into the trap of relying exclusively on referrals or search engine optimization for business growth. While it’s certainly nice to have client […]

Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out.  So why does it feel impossible to achieve that dream of a […]

You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there. Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe? In this episode of The Six Figure […]

The Marketing Mistake Even Experienced Stylists Make
How Personal Stylists Can Build a Recession-Proof Business (Even Now)

Consumer spending patterns are shifting. While we’re not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you’ve noticed it’s been harder to sign clients lately, you’re not imagining it. In this […]

Why Dream Client Ghosting Means You’re Creating Transformational Results

Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure.  In this episode of The Six Figure […]

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